Which SEO Tactic Produces the Best Results?
SEO continues to be an essential part of anyone doing business online today. Whilst Google Hummingbird killed off many of the older SEO tactics, that doesn’t mean SEO is dead. It merely means you have to adapt to the new world of SEO.
In this article, we’re going to show you some SEO tactics that produce the best results. We’re going to go into the industry secrets and demonstrate why paying for professional SEO services is still a worthwhile investment.
Why the Attitude Change?
It wasn’t long ago that everyone was purchasing professional SEO services. Before Hummingbird, and Panda/Penguin, SEO was easy. All you had to do was write a lot of content and stuff it with keywords and backlinks. Anyone could do that, and they did.
The problem is that when this came crumbling down, people realised many of the SEO ‘gurus’ were nothing more than people trying to make a quick buck.
It’s led to a lot of unfortunate misconceptions, including:
- People believing it’s impossible to target SEO directly.
- The idea that SEO as a marketing option is dead.
- The belief that professional SEO services are no longer viable.
We’re going to alter those beliefs by showing you some of the industry secrets of SEO. Keep reading to find out more!
Staying Away from Grey/Black Hat SEO
The number one tactic we believe in is staying away from grey hat and black hat SEO. Both of these options either lead to breaking Google’s rules or edging too close to breaking Google’s rules.
Penalties for a website breaking the rules range from a warning from Google to having your site removed from the search index. In short, breaking the rules can destroy your company.
This has contributed to the idea that professional SEO services are no longer viable. Businesses that have used poor quality and/or cheap SEO services have been stung by Google. It means they have lost a lot of their potential.
That’s why we never engage in any of these practices. White hat SEO techniques are both ethical and organic. They’ll also ensure your site never gets penalised.
Relevant Content Creation
Content has changed over the years. Let’s go back to five years ago where the world of Google and the internet in general were very different. Here’s what you would find content-wise:
- Lots of keyword stuffing. Even a novice could spot keywords from a mile away because they were inserted unnaturally.
- Content that doesn’t inform. Most articles/blogs were extremely simple and told people what they already knew.
- All content contained links to other pieces of content. This content was often of the same poor quality.
Google wants its search engine results to give people what they want. They want to inform and only allow people to view content-rich pages.
Unfortunately, this is one of the most difficult things to do. Sourcing socially relevant content that hasn’t been overdone is a massive problem. Apart from the fact it’s time-consuming, it requires a lot of knowledge to do correctly.
Relevant content creation is directly in line with what Google wants its search engine results to represent. They want to improve the user experience.
If you want to succeed, this has to be your number one priority.
Nobody can deny keywords have lost some of their relevance in recent years. Direct keywords are no longer as important. Instead, semantic keywords have taken centre stage. Google has become better at matching pages with search phrases close to their chosen keywords.
Here’s what we have learnt in recent years:
- You need only one or two keywords.
- Insert it once or twice and that’s enough.
- Quality content should always take precedence over a keyword.
What remains important is keyword research. Proper keyword research is still a task that requires the knowledge of a professional.
Choose a competitive keyword and you’ll find it extremely difficult to rank high. Choose a keyword nobody is searching for and that’s a lot of wasted effort.
Regular Website Updates
For years we’ve known Google doesn’t like websites that only receive updates every six months. At the same time, you don’t need to update it once a week to remain relevant, either.
The idea that you need to publish at least once a week is nothing but a myth. Forcing content to meet an arbitrary deadline like this will only diminish your results.
Why should you regularly update your website, though?
It has nothing to do with anything technical. Instead, it’s all about the user experience. People aren’t going to keep coming back to a website if it doesn’t have regular updates. The fact of the matter is this is about giving people a reason to keep coming back.
Google does track how often people return. By providing a regular stream of content, your bounce rates will decrease. Remember, a high bounce rate is a warning sign for Google that your site isn’t meeting the expectations of your audience.
It was John Mueller from Google who said most businesses should completely avoid trying to build links. Naturally, many SEO gurus and businesses were furious. They believed all their efforts had gone to waste.
When the dust settled, however, and we examined his statement, the true meaning of what he said became clear. He wasn’t against link building in principle. It does still help to boost your ranking. For example, a back link from the BBC or CNN would always make your website more socially relevant.
What he meant was the way MOST businesses go about link building is problematic.
Here are the takeaways you should get from this section:
- Quantity of backlinks mean zero.
- A significant number of SEO services continue to build damaging link neighbourhoods.
- Links should be from sites equal to or greater than your own.
In short, link building continues to be one of the best SEO tactics in SEO and onwards. If you’re going to succeed, you must have backlinks coming from authority sources.
Social Media Integration
Social media started out as having no conceivable impact on Google’s search engine results. That all changed when it became the behemoth it is today.
Google wants its search results to reflect genuine popularity. It doesn’t want to be put in a position where it’s ranking web pages that have no real traction with the general public. That was one of the main criticisms that encouraged the release of Google Panda and Google Penguin.
Social media buttons should be visible on all your web pages. It’s vital that anyone can share any of your content at all times.
If you put obstacles in the way, your social media interaction will drop. Even a single extra step can encourage people to look the other way. Studies have frequently shown, for example, that in ecommerce, reducing the number of steps taken to complete the order will significantly decrease the number of abandoned shopping carts.
But there’s more to social media integration than buttons on a website.
You need to share any content you produce far and wide. This goes further than conventional SEO ever has, but it’s still essential. Social media sharing is the easiest way to make a piece of content go viral, and that can send your business to the next level.
Whilst professional SEO services can often help manage social media channels, there’s no way to predict how people are going to react to something. This is why social media success is a more gradual process than the technical side of things.
Mobile Search Optimisation
The latest statistics reveal that over 50% of people now regularly access the internet from a mobile device, which includes tablets and smartphones.
Your site must be optimised for mobile devices. That means your site automatically adjusts itself to the size of the screen. A desktop website on a mobile device is extremely difficult to navigate because of the smaller screen.
Google has made it clear that sites that don’t optimise for mobile will be penalised in the search rankings. This is no longer an option for a business that wants to succeed.
Luckily, SEO services are more than capable of doing this. It’s become so commonplace that it no longer requires paying for an expensive web designer or web developer.
Furthermore, most themes from popular platforms like WordPress are automatically optimised for mobile anyway. You don’t have to do anything to prepare for mobile devices.
SEO is Alive and Kicking
We hope you’ve learned that SEO continues to do well. It’s certainly not dying out and many of the tactics still work. You just have to make adjustments to your strategy.
There are still professional SEO services that do things in an organic and ethical way. If you want to succeed in the competitive world of SEO, get in touch with us today.
We’re proud to say that we have always invested in white hat SEO. When you work with us we guarantee you results, and we also guarantee that your site won’t be hit by Google. Send us an email and let’s talk about what we can do for your website!