Why is Mobile SEO So Important?

While mobile devices are fast catching up as an alternative platform for internet use, internet marketers are finding ways to position themselves as the shift is being made to mobile devices. It is estimated that around 1.5 billion users throughout the world are accessing the internet via mobile devices today. 30 percent of these mobile users search the internet through their smartphones and tablets. In fact Google has made large investments towards Android and other mobile platforms which means they are preparing themselves for the inevitable shift.

Conventional SEO largely differs from mobile SEO mainly because of the platform. Mobile SEO are often referred to as ASO which stands for App Store Optimization. Both types of SEO have the same goal, to increase visibility of your website. However, for the case of Mobile SEO it is much more difficult to implement SEO techniques due to the complexity of the mobile platform.

Mobile applications such as Tinder, Redphone and Healthkit are great to use but for the majority of users, optimizing these sort of sites requires doing more tasks than conventional SEO. In most cases, the process can be difficult. This is because most mobile applications include 3 basic sites that a user needs to optimize. These are the normal website, the mobile optimized version of your website, and the app itself.

Covering all 3 sites for optimization purposes involves time, technical expertise and financial resources. If you get it wrong, you can end up with duplicate content which can cause penalization to your site. While all of this can be overwhelming, it doesn’t mean that you can’t optimize your website for mobile devices like the experts do. Fortunately there are steps that you can take that are already being used by those that are familiar with Mobile SEO. The following will show you how.

1. Focus on the data that you have

First thing to do is to concentrate on the information that you already have. Take a close look at the number of visitors to your website. What percentage of your visitors are coming from mobile devices? You can do this by setting up your Google Analytics Statistic Page. Once you do that, you can create a Google Advanced Segment within Google Analytics and set mobile to “Yes”. Name the profile as “Mobile” to represent the activity of your mobile visitors.

By checking on the statistics of your mobile visitors once a month, you will see how different they are from your regular desktop visitors. While statistics for key words, bounce rate and landing pages will be different, you will also be able to see which mobile devices your website performs well on. For example, you may notice visitors using Black Berry devices stay longer on your website than those using iPhone.
Having this type of information allows you to make decisions and adjustments to best optimize your website for mobile devices. You may even focus on specific pages, such as the landing page, where mobile users remain active rather that adjusting all 3 pages as mentioned earlier. As adjustments are made, make use of emulators to test the functions of your webpages. Check whether they are working properly or not.

2. Adapt your information for local users

One of the things that most mobile SEO strategists overlook is the way to present your information to mobile users. You should think of mobile users as being on the go. 95 percent would tend to search for quick information, such as where is the nearest restaurant, what time does the bank close, where is the nearest gas station, and so forth. So instead of optimizing in other areas, the best way to present your information is to focus on your mobile site optimization to include simple information, such as address, phone number, directions, product or services, or any other relevant information that would help users find you. You can also consider linking to Google Map and Google Places if you can’t afford third party applications.

3. Social media friendly

The popularity of social media sites can’t be denied. Every day, there are millions of users throughout the world that are logging into sites such as Facebook, Twitter and LinkedIn to connect with friends and relatives. Even large companies have made use of these sites for their operations. So make sure your website is optimized for mobile social media application.

The internet platform is quickly shifting to mobile devices and mobile SEO (or ASO) is sure to follow suit. While the objectives remain the same with conventional SEO, it is important to keep yourself updated to effectively apply these strategies.

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