Understanding the Universe of Social Media

I went looking the other day for some comprehensive information about the full range of Social Media options out there that could be useful to my business and my SEO clients, and found that there wasn’t really all that much that was very satisfactory with regards to the kind of information I was looking for. After a while looking for something good and not finding much, I decided that I needed to write that article, since there seemed to be an obvious need for it, at least from my perspective.

So I’ve gone out and hunted down a pretty good selection of the available choices out there, and I will review them in detail in the article. I’ve also created a sortable chart of social media websites, which shows Alexa Ranking, Page Authority, Domain Authority and Language, along with their name and link to their sign-up or bookmarking page. I’m trying to make this the equivalent of a giant Wikipedia article on Social Media.

This is a living article, and as such will grow over time. We are continuously doing research to find new good social media sites to list here. If you know one that we haven’t included that we should, please let us know.

 

Google+

(Alexa # 1)

Heading the list is Google, which has both Google+ and Google Bookmarks. Google+ was their answer to Facebook and although it never took off like Facebook did, it’s still an important account to establish and maintain. Most of the time this involves “claiming” your listing, which can require some authentication. Google+ is very important for showing up on Google Maps, and it’s a good place to put content, since if you’re sucking up to Google in order to get good rankings then throwing them a bone never hurt.

Google+ Homepage - Google Plus - Understanding The Universe Of Social Media by Positronic Design


Google Bookmarks

(Alexa # 1)

Google Bookmarks - Positronic Design - Understanding The Universe Of Social Media

Google Bookmarks was launched in 2005 and allows people to bookmark links and add notes and labels. Access to both systems is controlled by your Google account. Bookmarking sites is good for SEO because it puts another inbound link out there from an authority site, in this case Google. There are a wide range of bookmarking sites out there and it’s good to try to get your links from as many as you can. Diversity is key when trying to get good Organic SEO results.


 

Facebook

(Alexa # 3)

Facebook is the Big Kahuna of social media networks, with over 1.6 billion active users and an Alexa rank of 3. Facebook allows people to set up personal accounts and business accounts for free and post text, pictures and videos that are shared with Friends in the case of people and “Likers” in the case of Businesses. Google pays attention to Facebook nowadays as part of its attempt to crowdsource the world. Having a personal account with a lot of Friends and a business page with a lot of Likes is crucial to any comprehensive online marketing program.

Facebook Business Page - - Positronic Design - Understanding The Universe Of Social Media


Twitter

(Alexa # 8)

Twitter - Positronic Design - Understanding The Universe Of Social Media

Twitter is another huge social networking site that first launched in 2006. Twitter popularized the concept of the 140 character “Tweet”, and since then they’re up to about 500 million Tweets per DAY. Twitter is increasingly important to SEO and now Google is having Tweets show up in some search results. Having a Twitter account and using it at least semi-regularly is increasingly important for many kinds of businesses.


 

Outlook Social Connector

(Alexa # 11)

Outlook Social Connector connects Microsoft Outlook 2010 to your social networks, both business and personal. Using this you can stay updated about your connections, both from your company’s network and online social networking sites. There is little if any evidence that this is helpful for SEO from a social networking perspective, so if anyone knows of any please pass it along. Otherwise this puts this in the “optional” category as far as networks you need to get your business up and running on for marketing purposes.

Outlook Social Connector - Positronic Design - Understanding The Universe Of Social Media

LinkedIn

(Alexa # 15)

LinkedIn Profile Page - Positronic Design - Understanding The Universe Of Social Media

LinkedIn is a major social networking site focused on business. It’s often referred to as the “Business Facebook”. LinkedIn’s been around for a long time, starting back in 2003. As of early 2016 it had over 400 million accounts, over a hundred million of which were considered active.
And that’s a lot of business people, and quite a few of them are from the US. There are over a hundred million accounts from the US alone. This represents over half of the working age population. LinkedIn is an excellent platform to publish content on, and all your business contacts are automatically notified of your posting as soon as you do it. Because of the content publishing ability in particular, LinkedIn, if used wisely, can be a major asset in the overall SEO program.


 

Reddit

(Alexa # 25)

Reddit is a site where people link to and rate content links and post their own content as well. Reddit gets over five hundred million monthly visitors. If was founded in 2005 and has been very popular since its inception. Posting on Reddit has to be done a certain way if you’re going to try and do it to help your SEO, but if you are careful and deliberate and keep up with it for a long time, then it can be an excellent part of any long-term strategy. Reddit gets a lot of visitors, so the content you post there can generate direct traffic as well as an SEO benefit.

Reddit - Positronic Design - Understanding The Universe Of Social Media

Pinterest

(Alexa # 32)

Pinterest - Positronic Design - Understanding The Universe Of Social Media

Pinterest is a relative newcomer among the big players in the social media world, but since their founding in 2010 they’ve moved up to a #32 Alexa ranking, and that’s not chopped liver. They popularized the concept of “Pinboards”, where people post images to share with others. Pinterest has special features for businesses that have performed well in comparative marketing tests. Exploiting this resource is an excellent idea for any business and the site’s popularity makes it worth the investment in social media attention.


 

Soundcloud

(Alexa # 144)

Soundcloud is an audio publishing platform, sort of a YouTube for podcasts and other audio content. I’ve been using it for a long time and in fact have an SEO lecture on it that I posted five years ago and is still up and running just fine. It’s a little dated but the content is still pretty relevant and accurate, because the principles of marketing don’t really change, even as technology does. Good for SEO because you can create account profiles that can get some heft if your content is popular. You can add links on the comments on your posted videos. You can listen to that podcast here:
https://soundcloud.com/davecaputo/seo-101-workshop-david-caputo

Soundcloud Homepage - Understanding the universe of social media - Positronic Design

AOL Lifestream

(Alexa # 162)

AOL Lifestream - Positronic Design - Understanding The Universe Of Social Media

AOL Lifestream brings together a person or business’ social media accounts and postings into one unified dashboard. It shows you all feeds across your full list of social media profiles. You can even respond to all your accounts from within the application. More for organizing your personal accounts than for SEO purposes from what I can tell, but I’m open to hearing from anyone who’s used it for such.

 

Flickr

(Alexa # 204)

Flickr is a longstanding video and image hosting and display site which has been around since 2004. Yahoo bought the company in March of 2005. It has grown to close to a hundred million registered users and has millions of new images uploaded daily. Useful for SEO because you can build a nice profile page and post lots of pictures on it with comments and links. Flickr can be upgraded with a wide variety of third party scripts that expand the functionality. You can also create Groups around your brand and gather fans that way.

Flickr Homepage - Understanding the Universe of Social Media - Positronic Design

LiveJournal

(Alexa # 239)

LiveJournal - Positronic Design - Understanding The Universe Of Social Media

LiveJournal is the granddaddy of all the social media networks, starting way back in 1999, and very popular with the “early adopter” set back in the early 2000’s. It’s still apparently very popular, with an Alexa under 250, and a good place to post content for SEO purposes to fill out a comprehensive campaign.


 

Slack

(Alexa # 269)

Slack is an online collaboration tool that is probably not useful as an SEO tool because the content is unavailable to Google since it’s an application that you have to be logged in to use. If anyone is aware of other options in this regard please forward them.

Slack - Positronic Design - Understanding The Universe Of Social Media

Wayback Machine

(Alexa # 306)

Wayback Machine - Positronic Design - Understanding The Universe Of Social Media

Archive.org’s Wayback Machine is an awesome tool that literally archives the history of the internet. You can go there and put in any web address and see archived versions of how the site used to look. You can go there and “capture” your site at any time to store an online snapshot of it and I can’t but think that this would be helpful to SEO in the grand scheme of things. Great archive of Grateful Dead recording on the site too.


 

Rediff MyPage

(Alexa # 324)

Rediff MyPage is a social media site set up in 2007 that is based in India but is English language. 95%+ of it’s users are from India. It’s one of the biggest sites in India. Offers the ability to post images, videos and music. Good location for Organic SEO links because it’s very popular and also has an international component. If India is any part of your market, then this is a particularly good site to do direct marketing on, given it’s share of the Indian audience both in India and emigres from there.

Rediff - Positronic Design - Understanding The Universe Of Social Media

Medium

(Alexa # 343)

Medium Homepage - Understanding the Universe of Social Media - Positronic Design

Medium is an online publishing platform launched in 2012 that was developed by one of the co-founders of Twitter as a way to publish writings longer than Twitter’s 140-character max limit. Medium runs several of its own publications, including Cuepoint, a music mag, NewCo Shift by John Battelle and a tech magazine, Backchannel. Posted entries can be recommended, tagged and shared by other users. Useful for SEO as a platform to publish content containing links.


 

Evernote

(Alexa # 377)

Evernote is a multi-platform app that allows you to do note taking, archiving and organize your material. If you want to use this for SEO purposes you should get acquainted with Everblog (Everblog.us), which greatly facilitates turning your Evernote material into blogs that are searchable and indexed and will therefore contribute to your SEO mechanics.

Evernote Homepage - Understanding The Universe of Social Media - Positronic Design

Telegram.org

(Alexa # 426)

Telegram Homepage - Understanding The Universe Of Social Media by Positronic Design

Telegram is an instant messaging application that allows for publishing of “Channels” to an unlimited number of subscribers. There is a permanent URL that goes along with each channel. This may have uses for SEO and should be explored further.


 

Hootsuite

(Alexa # 483)

Hootsuite is a website/application that allows you to “write once, post many”. You set it up with the logins for all your social media accounts and it allows you to post once on Hootsuite and have it distributed to Facebook, Twitter, Instagram, etc. Hootsuite started in 2008 and has grown to ten million users and has an Alexa ranking of under 500. If you use this article to significantly expand your social media footprint, then you would be well advised to explore Hootsuite and have it help you effectively and efficiently manage your portfolio.

Hootsuite Homepage - Understanding The Universe of Social Media - Positronic Design

Meetup

(Alexa # 520)

Meetup Homepage - Understanding The Universe of Social Media - Positronic Design

Meetup is a social networking site that’s organized around setting up physical meetspace meetings of people. It allows for people to enter their interests and find groups in their area that reflect them. It’s free to join for individuals and groups pay a low fee to host a page that advertises their group’s events. Not a Free SEO resource but if you’re signing up for it to organize meetings then you’ll get a good link out of it.


 

ResearchGate

(Alexa # 573)

ResearchGate is a scientific portal not for general use. Doesn’t seem to have much SEO utility unless you are an actual research scientist, because account access is strongly restricted.

Researchgate Homepage - Understanding The Universe Of Social Media by Positronic Design

StumbleUpon

(Alexa # 747)

Stumbleupon Homepage - Understanding The Universe of Social Media - Positronic Design

StumbleUpon is a social networking site where you explore material via interest and it’s very good at discovery of things that you never knew about before. The profile doesn’t have any place to post your URL, so it’s got limited direct SEO value, but it can be very useful for marketing, especially to interest groups.


 

Pocket

(Alexa # 783)

Pocket is a service once called “Read it Later” which allows articles to be saved for, you guessed it, later reading. You can save a list of articles to a publicly accessible page, so there should be some relevance and utility as far as SEO is concerned. Apparently if you can get a lot of Pocket readers to save your article then it gets posted on their site too.

Pocket Hompage - Understanding The Universe of Social Media - Positronic Design

Bit.ly

(Alexa # 811)

Bitly Homepage - Understanding The Universe of Social Media - Positronic Design

Bit.ly is a link shortener which saves copies of your links that you shorten, which presumably offers some esoteric SEO juice. Very useful utility to shorten long links into usable bits. Free and instantaneous to use. Bitly became the default URL shortening service for Twitter, which greatly enhanced it’s popularity. Bitly shortens an average of 600 million links per month.


 

Foursquare

(Alexa # 1,348)

Foursquare is a location based social service that allows you to “check in” to businesses and other locations. It was launched in 2009 and has grown to sixty million registered users. It offers local search recommendations based on users comments and ratings. Good for SEO, especially if you can get a lot of people to check in at your location. As a business you can claim your listing and post your URL to it and add additional content to drive traffic and encourage engagement.

Foursquare Homepage - Understanding the Universe of Social Media - Positronic Design

Digg

(Alexa # 1,479)

HTML Validator - Understanding The Universe of Social Media - Positronic Design

Digg is a very popular social bookmarking site that was launched in 2004. Digg is useful for SEO but like Reddit you have to carefully manage your account to not show your SEO hand if you want to keep your links active and your account in good standing. This takes a fair amount of background “busy work’ linking to articles that have nothing to do with your SEO projects, but if you’re diligent and careful they can have very good overall SEO value.


 

HTML Validator

(Alexa # 1,746)

HTML Validator is a good tool to check your pages, and having valid HTML is a ranking signal, so that’s worth doing. Not a social networking site though.

Digg Homepage - Understanding The Universe of Social Media - Positronic Design

Vine

(Alexa # 1,750)

Vine Homepage - Understanding the Universe of Social Media - Positronic Design

Vine is a video sharing site where users post six second long looping videos. Vine videos can be shared on other sites, including Facebook and Twitter. Twitter bought Vine just before it launched in 2012. You can also watch videos posted by other users. Vine had grown to over 200 million active users by the start of 2016. Vine also runs Vine Kids now, which features videos for children. Vine videos are recorded on your phone using a special app. Video editing is part of the app so the videos can be fairly sophisticated (for six seconds long).


 

Periscope

(Alexa # 1,797)

Periscope is a live video streaming application for smartphones. It was snapped up by Twitter before it was even launched. Periscope got a lot of press when the sit-in on the floor of the US House of Representatives was broadcast using the app after C-Span cameras were shut down by the Republican leadership. Periscope has had some controversy regarding copyright issues when events like the Mayweather – Pacquiao boxing match were live-streamed by phone holding attendees. Doing so can get you banned from your account, so be careful if you’re a user and streaming something you had to pay to get into.

Periscope Homepage - Understanding the Universe of Social Media - Positronic Design

TypePad

(Alexa # 1,957)

Typepad Homepage - Understanding The Universe Of Social Media by Positronic Design

TypePad is a blogging platform that got started in 2003. It’s very easy to use and is a good complement to other blogging tools like WordPress and Blogger. Good for SEO if you want an additional platform and Class C IP address for some of your network blogs. Includes support for multiple authors. Built using the Movable Type CMS.


 

Hacker News

(Alexa # 1,957)

Hacker News is a social bookmarking site that focuses on entrepreneurship and technology. Good place to post links to articles that you post on other sites, and this is good for SEO. Like any bookmarking site you have to disguise your SEO intents with filler posts that are unrelated to your SEO-related posts.

Hacker News Homepage - Understanding The Universe of Social Media - Positronic Design

Yammer

(Alexa # 1,963)

Yammer Homepage - Understanding The Universe Of Social Media by Positronic Design

Yammer is a social networking tool that is used for private communication within companies, so it’s not any kind of an SEO asset. You have to be a member of a given network to see any content posted within it, so it’s completely excluded from Google, intentionally.


 

Flipboard

(Alexa # 2,051)

Flipboard is a news aggregation site where you can set up “Magazines” of assembled content, that other people can then see and use. This would seem to have SEO benefit by giving links to your articles by including them in your Magazine. You can also do a few tricks to enhance the SEO of your Flipboard Magazine itself, which will drive traffic towards your targeted articles. As of 2016 there have been almost 30 million Magazines created on Flipboard.

Flipboard Homepage - Understanding The Universe of Social Media - Positronic Design

MySpace

(Alexa # 2,151)

MySpace Homepage - Understanding The Universe of Social Media - Positronic Design

MySpace was the original “Facebook” of it’s day, until the real Facebook raced up behind it and passed it like it was standing still. MySpace is still a fairly significant force on the internet, with an Alexa in the 2000 range. MySpace’s problem when it came to competing with Facebook is that it was much more visually jarring because it allowed all kinds of crazy layouts on individual pages. By contrast Facebook was very limited in that area, and that ultimately had more appeal to more people. MySpace was originally one of the best places to publish music for free if you were a band, and many bands still have functional MySpace pages. MySpace is good for SEO in the same way that Facebook and other social media sites are, because they give you a profile with a main site link and you can post links in your content any time you want. It’s now owned in part by Justin Timberlake. MySpace was launched in 2003 and at one point, between 2005 and 2008, it was the largest social media site in the world and even surpassed Google in total traffic in 2006.


 

Buffer

(Alexa # 2,200)

Buffer is a post scheduling application that’s similar in functionality to Hootsuite. It has recently reported that it has registered over two million users.

Buffer Homepage - Understanding The Universe Of Social Media by Positronic Design

Plurk

(Alexa # 2,448)

Plurk Homepage - Understanding The Universe of Social Media - Positronic Design

Plurk is a microblogging and social bookmarking service that invented the term “Plurk” to compete with the term “Tweet”. A Plurk describes an update/post much the same way Tweet does the same thing on Twitter. You can also “rePlurk” someone’s post in a similar fashion. This site is useful for SEO in the same way that Twitter is, because you can post and repost links to articles with your favored content in them. Plurks can be 210 characters while Tweets are limited to 140.


 

Scoop.it

(Alexa # 2,587)

Scoop.itis a content curation service where you can publish lists of content and share them with your social networks. This is useful for SEO as another platform where you can organize published links to your existing and newly posted SEO content articles.

Scoop.it Homepage - Understanding The Universe Of Social Media by Positronic Design

Snapchat

(Alexa # 2,799)

Snapchat Homepage - Understanding The Universe of Social Media - Positronic Design

Snapchat is an extremely popular photo and video sharing service, the key feature of which is that the content disappears after a period of time. There is now a setting that you can prevent the “disappearing” of your content and save it long term as a “memory”. Snapchat isn’t much good for SEO because of the ephemeral nature of the posts. SEO requires links to be up for a while for them to do any good. It’s very popular though. By early 2016 a reported eight BILLION videos a day were being watched on the service.


 

Skyrock

(Alexa # 2,922)

Skyrock is a French blogging and social networking site that has plenty of English content and site infrastructure is delivered in English to English speaking users. It’s a very large and popular site, particularly in France, with over 20 million users. This is useful for SEO like any other social networking site that you can post blog articles with embedded links on.

Skyrock Homepage - Understanding The Universe Of Social Media by Positronic Design

MyVidster

(Alexa # 3,481)

MyVidster Homepage - Understanding The Universe Of Social Media by Positronic Design

MyVidster is a video aggregation site that allows you to create and publish lists of videos. This is useful for getting attention and SEO juice to videos that you want to promote. MyVidster was sued for copyright infringement in 2010 but was found to be not liable.


 

Viadeo

(Alexa # 3,582)

Viadeo is a professional social networking service that’s often compared to LinkedIn. It started in France and has a strong French base of users, but is growing rapidly in Asia and South America in particular. Useful for SEO in much the same way LinkedIn is useful, because you’ll get a main site profile link and then can publish articles with embedded links on a high Page Authority site (90).

Viadeo Homepage - Understanding The Universe Of Social Media by Positronic Design

Yummly

(Alexa # 3,827)

Yummly Homepage - Understanding The Universe Of Social Media by Positronic Design

Yummly is a recipe-oriented bookmarking site which is all and only about food. Only potentially useful for SEO if you’re directly in the food industry. People in that business may be well advised to try to get as much of their content listed with Yummly as they can, because they have a sophisticated internal search that can bring it up to their users.


 

Diigo

(Alexa # 4,009)

Diigo is a social bookmarking service launched in 2006 that allows for bookmarking and tagging of websites. Bookmark lists can be either public or private so there is some SEO potential from this service.

Diigo Homepage - Understanding The Universe Of Social Media by Positronic Design

WeChat

(Alexa # 4,824)

WeChat Homepage - Understanding The Universe Of Social Media by Positronic Design

WeChat is a chat app that may be useful for SEO in a limited capacity via photo and video sharing. 90% of the application’s active users are Chinese.


 

Del.icio.us

(Alexa # 5,186)

Del.icio.us is a social bookmarking website that is similar in many ways to Digg and Reddit. Del.icio.us was launched in 2003 and has grown to be one of the major bookmarking sites on the internet. The site uses a non-hierarchical classification system which allows for completely customizable tagging. Del.icio.us is useful for SEO but has to be used carefully like other bookmarking sites to avoid penalties.

Del.icio.us Homepage - Understanding The Universe Of Social Media by Positronic Design

Symbaloo

(Alexa # 5,388)

Symbaloo Homepage - Understanding The Universe Of Social Media by Positronic Design

Symbaloo is a cloud-based system that allows users to create web pages with links that are displayed in the form of buttons. This is effective for SEO because it allows for relatively unlimited link posting on another totally independent Class-C network. Symbaloo was launched in 2007 and has grown to a worldwide user base of over six million.


 

Care2

(Alexa # 6,474)

Care2 is a social networking website focused around activism and causes. It’s central function is the creation and publication of petitions and users can also set up a personal profile. This has potential to be useful for SEO, especially if the campaigns take off and go viral, but you have to be very careful about using this because activists tend to be very anti-spam so all content posted here should have independent merit or don’t bother.

Care2 Homepage - Understanding The Universe Of Social Media by Positronic Design

N4G

(Alexa # 6,814)

N4G - News 4 Gamers - Homepage - Understanding The Universe Of Social Media by Positronic Design

N5G, otherwise known as News for Gamers, is a news sharing site that’s focused entirely on video games. You can create a profile with a direct link though so there is SEO merit here for all applications. It’s strongly recommended that you do submit game related content for your feed so that your profile blends in with the crowd.


 

Wanelo

(Alexa # 7,198)

Wanelo is an online shopping mall, where users can set up accounts that act as stores. Wanelo was started in 2012 and now boasts over twelve million products on its site. Seems to only work well on phones, which is somewhat restrictive.

Wanelo Homepage - Understanding The Universe Of Social Media by Positronic Design

Viber

(Alexa # 7,726)

Viber Homepage - Understanding The Universe Of Social Media by Positronic Design

Viber is an instant messaging and VOIP app for iPhones and Androids. It seems like you can only share messages to other users so it would appear to have limited SEO value.


 

Instapaper

(Alexa # 8,951)

Instapaper is a bookmarking website that is now owned by Pinterest as of August 2016. It started in 2008 and quickly earned praise from industry publications. Instapaper lets you save articles to “read later”, and there should be positive SEO value from the bookmarks themselves.

Instapaper Homepage - Understanding The Universe Of Social Media by Positronic Design

Folkd

(Alexa # 10,435)

Folkd Homepage - Understanding The Universe Of Social Media by Positronic Design

Folkd is a social bookmarking and news site where people can both tag and vote on articles. Like any social bookmarking site this needs to be used carefully and sparingly for SEO purposes. Folkd was launched in 2006 and now sports over eight million public bookmarks from a half a million users.


 

Surfingbird

(Alexa # 10,665)

Surfingbird is a Russian social media site with an English language interface that is similar in functionality to StumbleUpon, where you input your preferences and it shows you a random site in that category. You can then like or dislike pages and save links to your own published list of recommendations.

Surfingbird Homepage - Understanding The Universe Of Social Media by Positronic Design

Fancy

(Alexa # 10,924)

Fancy Homepage - Understanding The Universe Of Social Media by Positronic Design

Fancy is a photo sharing website with an ecommerce component. Users see photo streams of products that they can then buy directly. Users can create picture feeds and share them with other users and the public. Fancy was launched in 2009 as an invitation only photo blog that recruited celebrities to upload and tag pictures of things they owned, and wanted to own. Users can get paid for referring other users, especially if they buy anything within the first 60 days.


 

Democratic Underground

(Alexa # 11,161)

Democratic Underground is a social networking political site that’s oriented towards Democratic Party politics. Users can create profiles and with a very small donation post relatively unlimited links. As with all community sites you have to be judicious and careful using this for SEO lest you get flagged and banned, but if you are then it can be very useful.

Democratic Underground Homepage - Understanding The Universe Of Social Media by Positronic Design

Mendeley

(Alexa # 11,382)

Mendeley Homepage - Understanding The Universe Of Social Media by Positronic Design

Mendeley is a free reference manager and PDF organization tool that is primarily for researchers who are working on papers with others they wish to collaborate with online. Helpful for discovery of useful data during your research. Mendeley Web is an online social network for researchers. Mendeley also has a desktop program component.


 

Quantcast

(Alexa # 11,650)

Quantcast is an audience quantification company that measures traffic for over 100 million websites. Started in 2006, by 2010 they became the first online traffic measuring service to be accredited by the Media Rating Council. Their process tries to simplify data management and provide useful reporting for internet ad programs. Much more for research about sites and measuring the impact of your SEO than any actual SEO application itself.

Quantcast Homepage - Understanding The Universe Of Social Media by Positronic Design

Retellity

(Alexa # 12,769)

Retellity Homepage - Understanding The Universe Of Social Media by Positronic Design

Retellity is a social media network that’s organized for local businesses. You can sign up for an account and claim your business and make it a positive outpost on the web that’s focused on attracting local customers. Not as useful for national brands but very useful for local businesses who are trying to improve their SEO and online footprint. At this point they have over eight million local businesses in their database.


 

YouMob

(Alexa # 14,399)

YouMob is a cool site where you can submit a URL to be added to their “Mob” list and get posted on their site. Seems like a nice SEO tool that you can feature various pages with. I added our Ultimate Social Media Site List to the site and you can click the link to see how it is presented. No registration required. Very easy to use. Nice resource.
Ultimate Social Media List by Positronic Design on YouMob

YouMob Homepage - Understanding The Universe Of Social Media by Positronic Design

Swarm

(Alexa # 15,736)

Swarm Homepage - Understanding The Universe of Social Media - Positronic Design

Swarm by FourSquare is an outgrowth of and companion to the original site that allows user to check in at their locations and make plans with other people and get a reading on who else is in their vicinity. The data collected by usage of the app is used to improve Foursquare user recommendations. You can share your check-ins on Twitter, Facebook, and other social networks via location broadcasting. Useful for marketing but not SEO per-se.


 

Newsvine

(Alexa # 17,862)

Newsvine is a lefty, community-driven, news site that emphasizes collaboration between writers and publishers and readers of the news. Users can publish their own original content articles, link to articles on other sites, and engage in conversations about posted news topics. What articles persist on the site is determined by audience reaction to them. The site is popular with both amateur and professional journalists. Newsvine was founded in 2005 and bought by MSNBC in 2007, but it continues to run as an independent operation and brand. Good platform for posting high-quality syndicated SEO articles.

Newsvine Homepage - Understanding The Universe Of Social Media by Positronic Design

Tinder

(Alexa # 21,848)

Tinder Homepage - Understanding The Universe of Social Media - Positronic Design

Tinder is a location-based app that uses Facebook to conduct social searches to try and match people with similar interests. It’s become very popular, especially for hookups and dating. You need to have a Facebook account to use Tinder. Tinder has been involved in some controversy, including claims by public health leaders that Tinder was responsible for an increase in the prevalence of STDs. Not particularly useful for SEO, but it could get you a date.


 

PrintFriendly

(Alexa # 22,008)

PrintFriendly is a site that turns any URL into a printable document that’s posted on a unique URL on the web. This is a good SEO tool because the links remain live on the newly created page. No registration is required and the links are created instantly.

Printfriendly Homepage - Understanding The Universe Of Social Media by Positronic Design

SafeLinking

(Alexa # 25,816)

Safelinking Homepage - Understanding The Universe Of Social Media by Positronic Design

SafeLinking is a tool where you can “protect” links with either a password or a captcha to protect them from robots or unwanted visitors. Entering the URL in the tool creates a permalink page with the protected link posted on it. This seems to be another good way to get an extra inbound link for SEO that’s in the “Penguin Proof” category.


 

CiteULike

(Alexa # 27,192)

CiteULike is a site that allows for the saving and sharing of academic paper citations. Not applicable to general SEO unless you’re trying to get your research paper ranked.

CiteULike Homepage - Understanding The Universe Of Social Media by Positronic Design

Kik

(Alexa # 30,789)

Kik Homepage - Understanding The Universe Of Social Media by Positronic Design

Kik is an instant messaging application that’s built for smartphones. It was designed to be like Blackberry Messenger. Kik’s most popular feature is its ability to be anonymous, which has also caused it problems because it’s been used to exploit children because predators are hard to identify if they’re using the app, and it’s being used right now by approximately 40%+ of American teens. It’s also been criticized for having poor parental control features. Not applicable to SEO because it’s a messenger app and not a posting app.


 

BizSugar

(Alexa # 32,347)

BizSugar is a blogging and content sharing site that’s oriented towards small businesses. It was founded in 2007. Users share content links that are then voted on by users. Popular articles get better position on the posted list. You have to be selective when you use this tool because it only allows for three article submissions a day in the beginning, rising to four once the account is established. This is of course per user so you can create multiple accounts if you want to submit more articles, but they have to be topically relevant or they will be ignored, which will make them unseen. Good for SEO because it’s another good place to post links on a high quality site.

BizSugar Homepage - Understanding The Universe Of Social Media by Positronic Design

Musical.ly

(Alexa # 35,236)

Musical.ly Homepage - Understanding the Universe of Social Media - Positronic Design

Musical.ly is a social network focused on video creation and live boardcasting. It was launched in 2014 and is based in both Shanghai and San Francisco. The videos the site creates are limited to fifteen seconds in length. Can be useful for SEO, especially if you’re trying to promote hashtags.


 

NewsMeBack

(Alexa # 37,776)

NewsMeBack is a citizen journalism website that allows you to post articles. Good tool for SEO. Founded in 2008, it has now grown to 400,000 users. It looks like links that are posted on the site are also reposted on their Facebook page, so from an SEO standpoint it’s a twofer.

NewsMeBack Homepage - Understanding The Universe Of Social Media by Positronic Design

KindleIt

(Alexa # 37,776)

KindleIt Homepage - Understanding The Universe Of Social Media by Positronic Design

KindleIt is a tool that allows you to send articles and links to your Kindle for convenient reading. Not an SEO tool.


 

StartAid

(Alexa # 55,832)

StartAid is a social bookmarking site that allows you to save your links and favorites. Good for SEO if used wisely like any other social bookmarking site. Users get their own personal homepage that they can post links on.

StartAid Homepage - Understanding The Universe Of Social Media by Positronic Design

ThisNext

(Alexa # 76,941)

ThisNext Homepage - Understanding The Universe Of Social Media by Positronic Design

ThisNext is a social site focused around e commerce where you can recommend products and steer customers to preferred websites. Useful as an SEO tool if you’re promoting an e-commerce site with product destination pages. Designed to promote word of mouth referrals and easy product browsing.


 

Yik Yak

(Alexa # 81,766)

Yik Yak 766 is an iPhone and Android app that allows people to create and view discussions, known as “Yaks” in the app, within a five mile radius. Anyone can contribute to or vote up or down on any Yak. In January of 2016 a web-based version of the application was launched. It recently went through some upheaval when it required the use of profiles and removed anonymity. This has resulted in much acrimony from the user base and negative ratings on the iOS App Store.

Yik Yak Homepage - Understanding The Universe of Social Media - Positronic Design

SocialAdr

(Alexa # 84,924)

SocialADR Homepage - Understanding The Universe Of Social Media by Positronic Design

SocialAdr is an automated platform that crowdsources social media promotion campaigns. Programs start at $15/month and claim to substantially promote your submitted URL across a wide range of social media platforms. Useful for SEO if you want to post a lot of content across a variety of social media sites.


 

Yuuby

(Alexa # 88,661)

Yuuby is a media sharing website that allows for posted links to music, video, photos, and news links. Useful for SEO as another platform to spread your links around on. Licensed by SoundCloud, YouTube, iTunes, Wikipedia, Flickr, and Google News.

Yuuby Homepage - Understanding The Universe Of Social Media by Positronic Design

Virb

(Alexa # 94,375)

Virb Homepage - Understanding The Universe Of Social Media by Positronic Design

Virb is a website that lets you build your own site. Free trial but after that it costs money. Similar to Wix or Weebly in that it has easy to use tools and lots of built in features, including features for SEO.


 

Netvouz

(Alexa # 104,628)

Netvouz is a social bookmarking site that’s useful for SEO as a place to build inbound links. You post links on your own profile page.

NetVous Homepage - Understanding The Universe Of Social Media by Positronic Design

EdCast

(Alexa # 152,057)

Edcast Homepage - Understanding The Universe Of Social Media by Positronic Design

EdCast is an educational site that connects subject matter experts and influencers with the general public via a series of curated streams of content. In order to post content you have to be approved as a subject matter expert. Can be useful if you have appropriate articles to share and you can get permission to do so.


 

Historio.us

(Alexa # 167,036)

Historio.us is a social bookmarking site where you can create your own customized search engine targeting only the sites you bookmark. May have some interesting angles here with regards to SEO. There is an option for a free account that allows you to bookmark up to fifty sites and a low monthly cost if you want more access.

Historious Homepage - Understanding The Universe Of Social Media by Positronic Design

Yookos

(Alexa # 212,244)

Yookos Homepage - Understanding The Universe Of Social Media by Positronic Design

Yookos is a social networking site that allows you to share documents, photos and videos. It was originally built for church members of the Christ Embassy church in 2011, but has since been expanded to general public use. Very big in Africa, with over half its traffic from Nigeria, and the rest from Zimbabwe, South Africa, England and the US. Has utilities to create polls and share content on other social sites. You can also comment via email.


 

Sodahead

(Alexa # 213,445)

Sodahead is a pollware site that allows for link submission to start discussions of topics. Popular topics should get good SEO value from any embedded links. EXCEPT, the site is apparently not accepting any more users, so this is a dead end.

Sodahead Homepage - Understanding The Universe Of Social Media by Positronic Design

StuffPit

(Alexa # 216,525)

Stuffpit Homepage - Understanding The Universe Of Social Media by Positronic Design

Stuffpit is a social shopping site that lets you earn money by recommending products. If you’re pushing your own products there should be some SEO value in the effort as well.


 

TheCherryShare

(Alexa # 224,765)

TheCherryShare is a social site that is focused on food, fitness and recipes. Doesn’t look like you can post links anywhere so there isn’t any SEO value to be had.

The Cherry Share Homepage - Understanding The Universe Of Social Media by Positronic Design

FinancialJuice

(Alexa # 237,626)

Financial Juice Homepage - Understanding The Universe Of Social Media by Positronic Design

FinancialJuice is a newsfeed site for traders. Doesn’t seem like it has any SEO value, more a publisher and organizer of preexisting news feeds, not user-created newsfeeds.


 

IOrbix

(Alexa # 237,693)

IOrbix is a social site much like MySpace. You can post a URL in the profile so there is some SEO value. Much like MySpace you can set it so that music plays when someone visits your profile, although this is seen as highly annoying in some quarters, so the advisability of such is debatable.

iObrix Homepage - Understanding The Universe Of Social Media by Positronic Design

Posteezy

(Alexa # 239,997)

PostEazy Homepage - Understanding The Universe Of Social Media by Positronic Design

Posteezy is a very easy to use tool that allows you to make posts which appear in their streaming list of posts on their home page. Useful for SEO because it gets another good link out there. No registration is required, just post and go. I did a post and saw it show up on their stream right away.


 

Blogkeen

(Alexa # 243,713)

Blogkeen is a site where you can establish a blog and get it listed prominently in the site if you have a lot of new subscribers or a lot of overall subscribers. Good for SEO as another Class C IP Address to add to your postings mix. Because of the format if you can promote your blog effectively you can get high placement which gets your blog much more traffic.

Blogkeen Homepage - Understanding The Universe Of Social Media by Positronic Design

CSSBased

(Alexa # 286,312)

CSSBased Homepage - Understanding The Universe Of Social Media by Positronic Design

CSSBased is a gallery of sites designed using Cascading Style Sheets. You can submit your site for free using Twitter and there are also paid submissions for more services including a tweet with your link from them and a do-follow backlink. They tout a PageRank of 5, which is good but pretty old-fashioned, as Google doesn’t even update PageRank anymore. Their Domain Authority is 52. Useful as an additional SEO link. You may want to consider the paid service too since it’s only $20. They have a $6 service that includes the Tweet but not the do-follow link. Not every site is accepted, even if you pay, but they give you back your money if you’re rejected.


 

Memonic

(Alexa # 292,253)

Memonic is an online note taking app that allows you to create notes, which can contain links, and have them posted online. Free account gives you up to 100 notes and you can pay $28/year for unlimited notes. Useful for SEO as another platform to create links from. Notes can be made accessible to all the web.

Memonic Homepage - Understanding The Universe Of Social Media by Positronic Design

Beat100

(Alexa # 302,900)

Beat100 Homepage - Understanding The Universe Of Social Media by Positronic Design

Beat100 is a platform where you can share your YouTube videos and SoundCloud channels. They are organized around music and I’m not sure if spoken word content on SoundCloud or promotional videos would be excised if you tried to post them. Would be good for SEO if a music video was what you were promoting.


 

Shots

(Alexa # 348,805)

Shots is a comedy app for smartphones. It is also the first anti-bullying social networking application. The app was launched in 2013 and by 2015 had reached over five million users, 75% of which are allegedly women under the age of 24. The site specifically prohibits comments for anti-bullying reasons, and that is one feature that makes it attractive to young women.

Shots Homepage - Understanding the Universe of Social Media - Positronic Design

MarkMe

(Alexa # 364,458)

MarkMe Homepage - Understanding The Universe Of Social Media by Positronic Design

MarkMe is a bookmarking site that adds your bookmarks to your online profile. Good SEO resource as another place to post inbound links to your target sites.


 

Open The Door

(Alexa # 377,706)

Open The Door is another site where you can post links that get added to your account profile. They have some mechanism with keys and locks and doors that can get your posts more exposure. All news posts get featured on the site’s timeline, so there is some exposure potential. Useful for SEO.

Open The Door Homepage - Understanding The Universe Of Social Media by Positronic Design

FAVable

(Alexa # 381,309)

FAVable Homepage - Understanding The Universe Of Social Media by Positronic Design

FAVable is a social bookmarking site that has Tweeting ability built in as well as easy Facebook sharing. Auto-shortens URLs with Bitly. Search other bookmarks on this site and Delicious. Works by you adding a button to your browser that you click whenever you’re at a site that you want to add a bookmark for. Good for SEO as a place of extra links.


 

SpinSnap

(Alexa # 401,497)

SpinSnap is a site where you can vote on sites and where giving a site a thumbs up adds the link to your profile. You can also Share sites using their mechanisms. Like StumbleUpon in that you can click a button and go to a random site that matches one of your interest categories. Good for SEO for the extra links.

SpinSnap Homepage - Understanding The Universe Of Social Media by Positronic Design

Exchangle

(Alexa # 459,275)

Exchangle is a site where you can post links that get added to your profile, which is a publicly-accessible URL. Good for SEO as an additional platform to place links. Need a mobile phone number to sign up but the account is free and the links are posted instantly.


 

Peach

(Alexa # 525,197)

Peach is a mobile app social network for smartphones. It was created by the co-founder of Vine and was just launched in January of 2016. It has a variety of features including the ability to post your location with a shortcut. It had hot initial growth but has apparently slowed down a bit according to some news accounts. Doesn’t seem to be useful for SEO purposes.

Peach Homepage - Understanding The Universe Of Social Media by Positronic Design



Portfolio > Web > Print > Flash > Logos, etc. > SEO