Understanding the Importance of E-Commerce SEO
People engage themselves in E-Commerce for one main reason – to earn profit. But the fact is, it isn’t that easy and a lot needs to be understood for an online business to succeed. No matter how large or small an internet based business may be, learning E-Commerce SEO and applying it to your website can spell the difference between success and failure.
In today’s buying trend, people search online to gather more information on products they intend to purchase. Whether they are only in the process of reviewing an item or ready to buy, it is important to get your products out in the open for everyone else to see by focusing on their search queries.
E-Commerce SEO is just like SEO for webpages. Techniques for key word usage, external and internal link building, and on/off page optimization are highly important for an E-Commerce website. But with today’s search algorithm where websites are identified to the smallest detail, you want to have the search engine identify your page as an E-Commerce website. To do this, you can use specific meta data on the html codes that are found on all webpages to identify your product as an E-Commerce item and to describe them as well.
But aside from employing these technical procedures, it is still important to know what key words are being used by your potential customers as they search for an item online. Analyse the research you’ve made on the key words people mostly use and find out why they are searching for them. As you determine this information, figure out what sort of content they would like to see. In most cases, people will be searching for comparisons and reviews. So creating content specific to their needs will provide relevancy to their search. This will help your potential customers find what they are looking for and eventually lead them to your E-Commerce website to buy what they need.
In situations where people are ready to buy a product, make sure that that the item they have searched for conveniently leads them to a shopping cart and an easy check-out process. One of the most common mistakes of E-Commerce sites have is the lack of a convenient navigation process. Most potential buyers don’t want to go through a complicated process as they purchase a product online. So make sure that the functions of your E-Commerce website are user friendly and convenient for your online customers to use.
Another area you should focus on are with the discussions that people are making about your products. In most cases, products that are found in E-Commerce sites are often being discussed outside the domain of the website. Sites such as external forums, social media and other sources of information exchange hold a lot of potential customers. Look around for these sites and monitor their conversation about your products or brands that you sell. Join the discussion as someone who knows a lot about the product and provide information relevant to what they are talking about. It is important to only provide advice and not to directly promote your product as this will make you look like a spammer.
Also monitor discussions about the use of your E-Commerce website and products. Treat them as reviews whether good or bad. You can use several online tools such as Google Media Alert or social media monitoring applications to find and follow these discussions. This provides a good opportunity for to listen and join in the discussion. If people are talking negatively about your products, you can try to explain and resolve the issue in front of everyone else. And if people are saying good things about you or your products, you can say “thank you”. When people see how appreciative or how concern you are about their issues, this often leads to trust building. This can also lead them to share your site with their friends and connections. This provides you a good opportunity to build your links or user generated contents for your E-Commerce website.
Understanding the importance of E-Commerce SEO and applying them is important to the success of your online business. While many have fell short on this, keep yourself informed to optimize your E-Commerce website.