Understanding Anchor Text
Chances are pretty good that you have visited a website and been greeted with text saying “click here” that were blue, bold, and underlined. This is an example of an anchor text. Despite the fact that this is one of the most commonly used examples of anchor text, in terms of SEO, it is also one of the worst kinds of anchor text you can use. The most effective way to use anchor text is simply to hotlink a keyword or keyword phrase within your web content or blog post. When people see text that is blue, bold, and underlined they will understand that it is a link.
The key to using anchor text in a way that is actually going to help you with SEO, and boost the search engine ranking of your website, is to make sure that you are only anchoring text that is relevant. For example, if you have text that says “homemade dog food” that is anchored to a link, when a person clicks the text they should be linked to another page that is going to talk more about homemade dog food. You could also link them to a page that sells homemade dog food. The point is that if you have text that says “weight loss supplements” it should not link them to a page about fast food. Relevancy and transparency are always going to be important things to keep in mind when it comes to SEO, regardless of what kind of SEO techniques you are using.
It is important to keep in mind that there is such a thing as too much of a good thing. While a bunch of internal links scattered throughout your web content or blog post can be extremely helpful, having too many of them can be overwhelming. This will make it hard for a search engine to rank your website. Furthermore, people do not like to read content that is loaded with links. Having one link within every 100 words is acceptable; however, using too much more than that is viewed as link stuffing, which is really as troubling as keyword stuffing. It degrades the value of your website or your blog as a whole, which is going to hurt your search engine ranking. You do not need to add anchor text to every keyword within your web content or blog. However, adding a few can certainly help from a SEO point of view.