The Next 5 Things You Should Do for SEO Success
As you’ve probably discovered by now, the Search Engine Optimization process is not as simple as it looks. Tactics and techniques keep changing. SEO is also a process not a one off activity. You have to stay on top of it to ensure long term success.
We aren’t writing this to discourage you. Just to show you that there is more to SEO than many people think. However, there are a few things you can do to improve the success of your SEO strategy. These five tips will help you have a successful SEO campaign.
Keywords are crucial for successful search engine optimization. Keywords are the search phrases that help people find websites like yours. They are the words that users type into search engines to find information on any given topic. It is therefore important to ensure that you use the right keywords to increase your visibility.
There are various online tools that can help you find the right keywords for your SEO campaign. Although it is tempting to choose the most popular keywords, it is best to go with keywords that are not too generic. They should not have too much competition but should also have a high number of searches.
You can also do a little background search on your website to get an idea of the kind of keywords to target. In addition you can use Google Analytics to find out which content is drawing the most visitors to your website. From this it is easy to identify the keywords that you may not have optimized for initially and target them.
2. Great content:
Although keywords are important for SEO, the quality of the content is also vital for increased visibility. Your content needs to be excellent. Google is changing its algorithms to pay more attention to the quality of content rather than just the keywords in the content.
Content should be interesting enough to capture the attention of users. It is also important to ensure that you provide fresh content. This will ensure that users keep coming back to your website.
Content does not have to be just text. You can include a good mix of infographics, podcasts and videos on your website to make it more interesting for users.
3. Link building strategy
Having a link building strategy is important for SEO. You need to have a plan of where you will get links for your website from. These days it is not about the volume of links you have but the quality. You need to get links that add value to your website. The links must therefore be relevant to your website. You can get links by wisely posting as a guest on some select top industry blogs or from social media by sharing the content you produce widely with people in your networks.
4. Keep up to date:
Keep yourself up to date with the latest changes in SEO. SEO techniques and tactics keep changing as search engine algorithms change and as the online landscape changes. It is therefore important to keep yourself informed about the changes and how they affect your website or strategy.
There are various popular SEO news websites that you can sign up to so that you can be receiving regular updates on the latest developments in the SEO world.
Any successful SEO campaign involves an element of monitoring and measurement. This ensures that you are able to keep track of the progress of your campaign. There are various online tools that you can use for monitoring and measurement including Google Analytics and Clicky.
Keep track of your website’s ranking on SERPs, the number of people visiting your website, how many repeat visits you get and many other important statistics to help you improve on your SEO campaigns.