The 5 Biggest SEO Mistakes

The 5 Biggest SEO Mistakes you can easily avoid

We often spend a lot of time and effort trying to find out what we ought to do to ensure that our SEO campaigns are successful. In many cases, we end up making mistakes because; we didn’t take the time to learn about the common mistakes in SEO and how to avoid them.

Search engines are advancing every day. Although they may be more forgiving of what were once considered SEO errors, they frown on the underhand tricks that many people use as part of their SEO strategies. Many business owners suffer a great deal as a result of these mistakes.

The following are the five most common mistakes made in SEO and how you can easily avoid them:

1. Shallow content

In the past, keywords were the most important part of SEO. It was enough for a website to just have the right keywords in their content. However, search engines today have evolved. Search engines today emphasize on the quality of the user’s experience. They therefore place more importance on the quality, length and depth of the content.
Instead of concentrating on over-optimizing any given piece of content on your website for a given keyword, focus your efforts on ensuring that the individual content pieces reinforce each other in value.

2. Overstuffing content with keywords

Keywords are important for search engine optimization. However, too much of anything is detrimental. The same can be said for keywords. Flooding your content with keywords will not get you the high rankings that you seek. In fact, it will do just the opposite.
Keyword stuffing not only makes the content on your website unreadable, but also raises the suspicion of search engines. Search engines are focusing more on keyword density these days. They are penalizing websites for unnatural use of keywords.
In order to avoid keyword stuffing, optimize your content for several keywords. Choose a few major as well as minor keywords and use them in your content.

3. Poor linking strategy

Links play a crucial role in search engine optimization and will continue to do so for a long time to come. Search engines view links as a major indicator of the relevance and quality of a website.
However, some people today fail to understand that the quality of the links is more important than the number of links. Having many links that are irrelevant will not earn you higher ranking.
It is therefore important to have a linking strategy. Ensure that you identify top websites, blogs and other online resources that are relevant to your website. You can get links from these websites by posting as a guest where applicable and including a link to your website or doing an email outreach. You will therefore establish yourself as an authority in the industry and get many leads as a result.
You have to approach guest posting with care though because search engines have started penalizing spammy guest posting. Ensure that you only publish high value and interesting content that readers find valuable.

4. Poor social media strategies

Social media is here to stay whether we like it or not. If you can’t beat them, then join them. Social media plays a vital role in increasing the visibility of a website. It is therefore crucial for businesses to have active social media profiles to improve their SEO.
Social media is a great way to get backlinks to your website and increase the visibility of your brand. Social media also helps you to build trust for your brand amongst consumers. Ensure that you use it well to get the most benefits.
Avoid spamming social media networks in a bid to build back links.

5. Failing to optimize for mobile

Google is determined to create a seamless world. It is understandable when you consider that more than 30% of today’s consumers access the Internet for information from their mobile devices. Your ranking is therefore also affected by your efforts to optimize for mobile. Ensure that you have a responsive website to enhance the experience of users using mobile devices.

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