Some People Excel at Buying SEO Services and Some Don’t – Which One Are You?
Frustrated about hiring an SEO company? You’re not the only one. Many people find it difficult to find a reliable and ethical SEO firm to manage their SEO strategy.
As a small business operating in today’s tough economy, you simply can’t afford to buy bad SEO.
1. It costs a lot of money
Bad SEO is a wasted investment. You will not achieve any of your business goals if your SEO is bad. You will also have to correct the problems caused by bad SEO. This may involve getting totally banned by search engines or at best hiring a new SEO company to correct the mistakes made by the previous company.
2. Loss of opportunities
Bad SEO also results in lost opportunities. You spend a lot of time, money and energy in the implementation of an SEO program. If the SEO is bad, you won’t be able to get traffic like you’d hoped. This means that your competitors will be getting the traffic that you are losing out on. The gap between you and your competitors will therefore grow.
How to excel at buying SEO Services
One of the things that make some people fail at hiring the right SEO firm is their fear of asking questions. You need to treat your prospective SEO provider as you would a person applying for a job at your company. You therefore need to take them through an interview. You can judge the reliability of an SEO professional from their responses to the questions you ask.
The following are some crucial questions to ask an SEO provider before you hire them:
1. What is your level of experience in SEO?
SEO is a field that continually evolves. However, it is always best to have someone with experience working with you. The greater the experience in SEO the better the results you will get. It is therefore important to hire a professional with a few years of experience.
2. Can you give me an example of your work?
There are many companies that offer SEO services but have never actually optimized a website successfully. You should therefore be cautious. The firm you are considering should provide you with some sort of evidence of the skills and experience it possesses.
A reliable company will provide you with links to websites they have optimized or are optimizing. You can contact the owners of the websites to get more information about the company.
3. How do you measure the success of the SEO strategy?
Since you are paying for the services it is important to ensure that the company can be held accountable. If you’re dealing with a reputable provider, they will offer to provide you monthly reports regarding your SEO campaign. These reports should provide a clear and in-depth look into the rankings of your website, traffic and conversion rates.
4. Can you provide guarantee for number one ranking within a week?
If the company you are dealing with says yes, stop your conversation right there. There is no need to pursue the matter any further. There is no way to guarantee top rankings-especially within a short period of time. There are many factors out of their control that affect ranking of websites. No honest company can promise number one ranking within a short time for high value keywords.
5. What techniques will you use to optimize my website?
This was a top secret back in the day. Like magicians some SEO providers would never reveal the secrets of their trade. Today however, reliable companies will tell you a little bit of what they intend to do to improve your website rankings.
This is a great way to know what the company will do and therefore help you avoid companies that use black hat techniques that can lead to penalties. It also gives you some insight into the level of SEO skills and knowledge that the company has.