SEO and Security: Why It Matters
A big thank you to Positronic Design for featuring this post on their blog. This company has a lot to offer internet entrepreneurs, and I’ve found the posts on their blog to be incredibly insightful with lots of unique content. This post in particular on long tail keyword page names was really interesting, and a quick and easy look at exactly how these page names are typically structured in a URL. I highly recommend checking it out.
Internet marketers use a wide range of tools these days to get the job done. There is a multitude of plugins and apps available, often for free, that are designed to help SEO specialists zero in on what exactly their customers are searching for. Gone are the days of blindly sticking your hand into a hat of ideas. Internet marketing is a sharp, highly mathematical practice.
The strategy of search engine optimization isn’t one you take lightly with your job, but what about the security of your site? When you do this kind of work, you’re using a tremendous amount of information about your business to the internet and could be revealing more than you intend.
As owner of your site, ultimately the security of your customers’ information is completely up to you. A site whose security is managed poorly can actual face legal action from customers if their information is stolen on grounds that site management was being negligent with their security. Don’t let your site visitors down, and don’t set yourself up for a lawsuit. Start considering security with your SEO.
Public WiFi: It’s Not Worth the Risk
If you’re running a legitimate website, you need to keep in mind the security of the network you’re using to manage your site. Public networks may be convenient and readily available, but they’re no place to be conducting company business, at least not without an added layer of security.
Understandably, most people find public WiFi hotspots pretty impossible to resist, and if this is you, you just need to take some extra precautions. For starters, make sure the settings on your device don’t make it easy for hackers to find you. Many laptops and tablets have a setting called “Network Discovery” that allows other users on the network to “see” your device. Turn this off. Otherwise, you’re just unnecessarily presenting yourself as a target.
Also make sure that various other settings are adjusted, such as file sharing and device sharing. Public WiFi is no place to be generous. Play it close to your hand, and don’t give anyone a way to gain access to any public files on your device.
Where the connection itself is concerned, the only real way to protect your data is to encrypt it, and the easiest way to do that is to use a Virtual Private Network (VPN). Virtual Private Networks are a subscription service you can sign up for online and work to protect your connection by fully encrypting all of your traffic.
Most VPNs have a setting that allows them to start up as soon as you connect to a network, so that no data is passed over it without encryption. Since most VPNs also come with unlimited bandwidth, this is realistic enough. Just make sure you have an ideal default server location selected, so that your content doesn’t come up in Chinese or something.
VPNs As a Marketing Tool
In addition to encrypting your data, VPNs also work to unblock websites and prevent your data from being tracked back to you. They do this by hiding your IP address and giving you access to a worldwide network of servers. When you download the software, typically it’s as simple as choosing a server location from a drop down menu and clicking “connect.”
More often than not, this comes in handy because it’s so useful for circumventing internet filters. If you’re working abroad, having a VPN installed before you go means that you don’t have to worry about certain countries not having access to the sites and tools you need.
In addition to a VPN’s ability to power through geo-restrictions though, it’s also incredibly useful as a marketing tool. Since you can actually use an IP address associated with any country you want, you can get a first hand look at exactly what internet users in that part of the world are seeing. It’s a great way to get an idea of what kinds of advertisements are being used and how the content of your site looks on their end.
Other Basic Security Measures
Aside from adjusting your device’s settings and being smart over public networks, you can also take measures to protect your customers’ information and sensitive information about your company by taking some basic preventative measures.
For starters, one major security loophole that often gets overlooked by site managers is not keeping plugins up to date. The longer older versions of these applications sit on your site, the longer hackers have to infiltrate them and insert malicious code. Always, always keep your plugins up to date.
The same goes for your anti-virus software. If you haven’t already, enable automatic updates to these and your basic system so that nothing is ever vulnerable to attack. Ransomware is some nasty stuff, and if it gets into your system, a hacker can literally hold your files hostage.
Take the time to do some preventative security, and get used to fully integrating it into your SEO practices. Make sure your customers’ are protected and that your website’s reputation remains solid by never letting it fall prey to hackers because of poor security practices.