SEO Doesn’t Have to Be Hard – 4 Tips to Make it Easy!
There is quite a lot to search engine optimization than meets the eye. This is something that many people new to SEO learn when they first start out. The good news is that you don’t have to be a rocket scientist to figure it out. You can get yourself on the right track with SEO by learning a few tricks of the trade. The following four tips will make your whole SEO experience much easier.
1. Begin with great content
SEO is more than just having the right keywords on your website. It is about enhancing the user’s experience. The best way to start your SEO journey is to produce great content for your users. Great content is the best way to keep users engaged in your website.
It is also important to ensure that the content is updated frequently. Ensure that you have fresh content for readers every so often. This will keep readers coming back and will also get them to recommend your website to others-helping you to get backlinks. People will want to seek your website out because they know they can get something out of it every time they do.
2. Thoroughly research keywords
Keywords are central to search engine optimization. It is important to carry out a thorough search on relevant keywords. This will ensure that you use the right keywords for your website. ‘Place yourself in the shoes’ of your target audience. What words or phrases would they use to search for your services or products?
It isn’t enough to have the right keywords for the moment, you have to know or be able to predict keywords that may be used for search queries in the future. It is therefore important to have a plan for your keywords. This is because keywords change with the seasons, time of the year, events and many other factors. For example, there are keywords that are more popular around Christmas, Black Friday, Thanksgiving, etc. You therefore have to optimize your website to suit the changes.
3. Include clear headlines and titles
If SEO is important to you, you may have to do without the cute or puzzling titles. Your titles have to be clear and straight to the point. They should grab the attention of the reader as soon as they see it and draw them to read more.
A great title should be clear and give the reader an idea of what the content is all about. The title should include your keywords. The title should also be related to the content and catchy enough to encourage the reader to continue reading the content.
When you already have decided on an appropriate title it is important to include it in your title tag. The title should also be included in the top level heading tags of your website pages.
4. Use images wisely
Many people invest in using images for their web pages but some do it wrongly. It is true that users are attracted to images much more quickly than text. Actually many people on the Internet don’t have the patience to read through long text but are drawn by interesting images.
The problem with images is that search engine crawlers actually don’t recognize images. They aren’t able to crawl over flash or images that you include on your website. They however recognize text. It is therefore important to include a description for the images you have on your website. This is called alt text. Be sure to include keywords in the descriptions, as these will be picked up by search engines. Using the right keywords in the descriptions will improve the ranking of the page the image is located.