Reliable Web Hosting and Your SEO Campaign
Most people are surprised to learn that web hosting plays an important role in their SEO campaign. In fact, chances are pretty good that when you were considering search engine optimization you didn’t give reliable web hosting much thought.
The Speed of Your Website
The biggest role a reliable web host plays when it comes to SEO is the speed at which your website loads. After all, statistics show that when a person visits your website they are going to wait anywhere from 10 to 20 seconds for the page to load. Once that time has passed, they are likely to move on to a different website. You want a web host that promises high speeds, so you do not have to worry about losing potential customers because of how long a page takes to load.
The Server’s Reliability
The last thing you want to do is choose a web host that has unsecure servers. When this happens it means your website could experience a lot of down time. It can also mean that search engines are going to punish your website for it. As unfortunate as this is you have no control over the server stability of your web host. This is why it is important to do research and look at the reliability of a web host before you commit to a hosting plan.
Search engines are not the only one who will become frustrated with a website that has a lot of down time. If you have people that visit your website on a regular basis and notice the site is down, they are only going to come back to see if the site is working a couple times before they give up on it altogether.
Hosting Tools and Features
A lot of web hosting companies will offer certain tools and benefits in order to help you with optimizing and managing your website. Naturally, it is a good idea to look into what kind of perks and benefits a host offers in order to decide who you want to get a hosting plan with. Web hosts that do not offer any sort of benefits or SEO tools are not going to be worth your time. There are a lot of affordable web hosts that offer SEO tools and assistance to make it a lot easier for you to manage and optimize your website.
As you can see, the key to finding a reliable web host is going to come down to doing research and asking questions.