Redesigning Your Website? Why SEO Should be at the Center of It
Are you considering redesigning your website? This is a great opportunity to explore different and new elements of your web design. You can make your website look like a million bucks.
It is easy for the visual aspects of design to draw you in. It is tempting to want to implement every possible element that will make your website appealing to the eye. However, having a flashy exterior will not help if your website is not providing you with the conversions that you seek.
Apart from color and patterns, there are other important aspects to consider when redesigning your website. No matter how beautiful your website is, it will not count for much if people cannot find their way around it to get to pages that contain the information they are searching for.
SEO right from the start
SEO is an important factor to consider in the design of your website. However, many people often treat it as an afterthought.
It is important to get an SEO service provider involved in the redesign of your website. This will ensure that the various aspects of SEO are considered every step of the way. Everything in the design of your website needs to be considered in the context of SEO from the structure of your website right through to the Meta description. Incorporating SEO later on would be too late and cause you to lose what you have worked so hard to achieve.
Incorporating SEO in Website Redesign
When you hire an SEO company to assist you with your website redesign, the following are some items that you should ensure are incorporated in the to-do-list to make SEO a part of the redesign process:
1. Site audit
Before you redesign your website, it is a good idea to find out what was working for it and what was not. Take some time to examine your website. Some metrics you should consider include:
• The number of visitors (unique) to your website – take a monthly average
• Keywords that performed well in terms of lead generation, driving traffic and improving the ranking of your website on search results pages.
• The total number of web pages that were indexed by the top search engines
• The most popular pages
• The number of inbound links you received and from which websites
This information will help you determine what you need to change and the things that you can hang on to in your redesigned website.
2. Identify relevant keywords
Keywords are central to any effective SEO strategy. It is important to find the most relevant keywords that are competitive. Incorporating these keywords in your content will help you gain better rankings. However, it is important not to stuff your website with any particular keyword. You will otherwise your website will lose its credibility and rankings on Google and other search engines.
3. Optimize your URLs
Search engines like URLs that are easy to understand. They prefer URLs that give a clear picture of what to expect from the page’s content. You therefore need to reconsider the structure of your URLs.
Stop using underscores between words and use dashes instead. Google will treat these dashes as separators. Therefore, the search engine will pick up a single word in the URL and consider the page in search results pages for a relevant query.
It is therefore important to include keywords in your URLs too.
Contact Positronic Design The SEO Company in Holyoke, MA to help with the redesign of your website and ensure that SEO elements are considered from the beginning. 413.532.6440