Lazy Man’s Guide to SEO
So you have an amazing online shop ‘front’. You also have ‘brilliant displays’ and products. Your prices are just right and you’ve offered discounts that any shopper can’t resist. So why aren’t you getting any customers? We’ll answer that question with another question. How can the customers come to you if they don’t know you exist?
Importance of SEO
If you want to attract loads of customers to your website, you need to learn a thing or two about search engine optimization (SEO). This is the practice of making a website more search engine friendly so that its rankings on search engine results pages (SERPs) will be higher. This ensures that the website is listed higher on relevant SERPs and therefore has a higher chance of attracting more customers to it.
People using the Internet to get information usually turn to the search engines to help them find relevant information. Most of these people won’t go beyond the first search results page. It is therefore important for a website to appear in the first page in order to be visible to its target audience.
Basics for Effective SEO
1. Keyword research
Keywords are central to SEO. People searching for information use relevant words to find the websites with the information. Ensuring that these words are in your website content will ensure that your website appears in relevant searches.
It is important to determine the right keywords and phrases to target for SEO by examining the search volume quantity; how difficult it is to get ranking using these keywords and the estimated conversion rates (commercial intent) from visitors who use the keywords you intend to optimize your website for.
There are online tools that can help you obtain this information and determine which keywords to use. It is important to choose long tail keywords that are specific to your products or services. These keywords should have little competition, high search volume and value commercially.
2. High quality content
Any type of content slapped onto a website just won’t cut it these days. It is becoming more important to have high quality content that is relevant to its readers in order to improve your website rankings on search engine results pages. It is therefore vital to grow in depth, quality and breadth as far as your content is concerned. This will enable you to attract influencers (who will share your content with their networks) in your industry as well as help you to establish yourself as an authority.
3. Fresh content
It isn’t enough to produce one piece of high quality content and leave it at that. Search engines not only look for high quality content but fresh content too. They will index websites that update their content more often than those that don’t. Therefore if you want top rankings, it is important to keep your content fresh.
4. Better user experience
Search engines today are focusing on enhancing user experience and you should too. It won’t do you any good to have people visiting your website and then turning to your competition because they had a difficult time using your website. Ensuring good user experience is not only good for SEO but also for conversion rates.
You can improve user experience by ensuring your website takes a short time to load, making it easy for users to navigate your website, using a responsive design for our website to ensure that users of mobile devices also have a good user experience and using an attractive and easy to use layout.
Put yourself in the shoes of the visitor and ensure that your website is easy to use. Ensure that visitors can get the information they want as fast as possible.
If you follow these few guidelines you will be able to double or even triple the amount traffic landing on your website.