How to Use Content Marketing to Drive Lots of Organic Traffic to Your Website
Many professional SEO service providers use content marketing as a strategy for generating organic traffic. If you want to use content marketing to promote your website, you will have to learn to create a well refined content strategy.
The following step by step guide will help you create a good content marketing strategy that will drive organic traffic to your website.
Step 1: Study your target audience
The content you will be publishing ought to be about things that your target audience would be interested in learning about. The only way you can know how to appeal to your target audience is by studying them.
Begin by figuring out who your target audience is. Who do you want to read your content? You can create buyer personas to represent your ideal customers. This will help you gain a better understanding of your target audience. You can tailor your content to suit their specific needs, concerns and behaviors.
Step 2: Find the most relevant keywords
It is easy to find the right keywords to use in your content once you have created appropriate buyer personas. Your relevant keywords are those keywords that your customers are likely to use when making a query regarding what you offer.
You can find out what your target audience searches for by:
• Gathering more information about your niche
You should strive to gain deeper knowledge about your niche. You will become more effective in creating content for your target audience if you possess in depth knowledge of your industry.
• Select five long-tail keywords that your target audience uses to search for information
Find out what topics your target audience searches for and select relevant long-tail keywords. Long tail keywords are beneficial as they are more specific and appropriate for narrowing down searches. For example, instead of using the phrase ‘wedding dress’ use the long-tail keyword ‘cheap wedding dress’. You can go a step further and be more specific within the niche e.g. ‘short cheap wedding dresses’ or ‘cheap beach wedding dresses’.
You can then come up with content topics based on your keywords e.g. ‘10 cheap wedding dresses to die for’ or ‘Wow your wedding guests with one of these 5 beach wedding dresses’.
• Dive deep
You do not have to come up with many new topics, if you find that you have hit on a topic that your target audience likes. You can go deeper into the topic and provide your target audience with more information about the topic or a part that may have been of interest to them.
Step 3: Find out what type of content your target audience likes best
There are different types of content that you can use on your blog or website including articles, social posts, videos, infographics, white papers and blog posts. When you use various types of content, you have a chance of reaching a wider audience. However, ensure that you place a greater emphasis on the type of content that your target audience likes best.
You can find out what type of content your target audience likes best by asking the following questions:
• What are buyers searching for when making queries on search engines?
• What solutions are they looking for?
• What are the problems they are facing?
• What type of content do they click on or spend the most time on?
• What is their intent when making a search?
It is important to work hand in hand with an SEO company Holyoke, MA when doing content marketing. This ensures that you create the most effective content marketing strategy, implement it well and reap the benefits.