How to Increase Webpage Speed

Optimizing webpage speed involves the use of updated web development, SEO (search engine optimization), and regular maintenance. A slow loading website will scare people away from visiting your site, decrease overall readership, and slow traffic to the site.


Server Optimization

Server optimization involves choosing a good web hosting company that will be able to provide the most appropriate services for your website. Choosing the right web hosting account company will provide you with stable servers, accessibility such as (cPanel, SSH, ISPConfig, ispCP, FTP, Email), proper security, competitive pricing and customer service support.


Track Page Speed

Look into tracking page speed through Google’s Page Speed Insights, which will provide page speed scores and helpful information on which parts of the sites are loading slowly. Page Speed Insights is available as a browser extension for Mozilla Firefox and Google Chrome browsers. The Page Speed Insights extension is easy to use and it will run against the website providing performance reports for each page. The report provides a set of rules and recommendations on each page.


Another popular extension is called YSlow created by Yahoo! Developer Network. YSlow will analyze the site and webpages and will suggest the best ways to improve the pages’ performance. Several of the highlights include:


  • Grades on the web page based on the set of rules
  • Offers the best suggestions for improving the overall performance
  • Summary of the page’s components
  • Statistics displayed about the pages
  • Performance analysis tools such as and JSLint


YSlow is available for various web browsers and platform tools such as Firefox, Chrome, Bookmarklet/Mobile, Opera, Safari, Command Line and Source Code.

Reduce Image Files


Larger resolution images are known to slow down the speed of webpages. Avoid using a bigger image than needed as it will need more time to load on the page. Before uploading any image to your website make sure you have taken the time to re-size or crop the image if necessary.



Keep All Links Current


Keep links current by updating them on a regular basis. Unkempt and broken links, known as link rot, will affect the site by decreasing traffic and reader interest. Link rot is like a neon warning sign to readers and search engines that the site is not maintained.


Implementing these corrections will help to increase the speed of your website and to increase the site’s ranking. A current website that is updated regularly through reducing image sizes, fixing broken links and that has an optimized server will increase overall traffic views of the site, therefore increasing SEO (search engine optimization) . It is mandatory to have a fast working website to be successful online. 

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