How to Improve Your Website’s SEO
Search engine optimization is one of the best ways to improve the ranking of your website on search engine results pages in order to attract more traffic and generate more revenue.
SEO has been used over the last few years and is still being used today. However, it cannot work if you use bad SEO habits or practices of the past.
Avoid ineffective practices and use strategic, content-focused strategies.
Here are 10 great ways to do that:
- Avoid duplicate content
Duplicate content occurs when same text exists in two or more different URLs. This can affect the ranking of your site negatively, as search engines will not know the version to index. You can remove duplicate content from your website by paraphrasing or creating redirections between the versions. To check duplicate content, use plagiarism check tools such CopyScape, plagiarisma, SiteLiner, small SEO tool, and Screaming Frog.
Examples of duplicate web content
- Republishing articles from other sites
- A home page with multiple URLs serving the same page or content
- Web pages that have been duplicated due to URL parameter and session IDs
- Pages with affiliate codes and tracking codes
- Printer-friendly web pages generated by CMS that have the same content as the web pages
- Improve your website loading time
There is a proverb that says, “Slow and steady wins the contest.” However, when it comes to your site, this is one way to fail terribly. And in this case, losing a contest means losing revenue. The slower your site, the more time it takes search engines to parse it. More significantly, users will lose patience and move on to other sites.
Factors that can cause a website to be slow
- Poorly optimized images
- Bulky codes
- Embedding external material such as media in your site
- Fancy flash
How to improve the loading time of your website
- Reduce image sizes
- Use the right image format
- Minimize or eliminate fancy flash
- Remove bulky codes including excess spacing and line breaks
- Store media on your own servers
- Minimize media from external sources
- Publish informative content
The top challenge in the world of content creation and marketing is the creation of informative content to provide value for your clients and keep them engaged. To overcome this issue, content marketers are outsourcing freelance writers or SEO agencies for high quality and informative content.
If you are not able to create content on your own, hiring a content writing or SEO service firm may be a great option. You can then publish your content on social media platforms, article directories, local news sources, and local community forums or pages.
- Use proper keywords
In order to lay the ground for a successful SEO campaign, keyword research is essential. Without the right keyword research, a search engine optimization campaign will fail.
Identify the best keyword or a key phrase for each page of your site. Think about how visitors might search for that particular page. For example, take a vague keyword phrase like “chicken food.” Visitors looking for information on chicken food or news about it might use this.
However, a specific keyword phrase such as “buy chicken food” is likely to be used by a person who is ready to purchase chicken food.
Once you choose the keywords use them sparingly on the web page. Ensure that you use your target keyword as early as possible on the web page.
How to choose the right keywords
Keywords should be as specific as possible, and they should have a commercial value if you are looking for people to buy what you are offering.
The best keyword should contain two to four words that precisely describe what you are offering. Avoid competitive keywords or keywords with little monthly searches.
The major mistakes you should avoid when choosing keywords include:
- Using single word terms
- Using terms that are not related to what you offer
- Using words that are too specialized, which nobody searches for
- Using unpopular terms
- Targeting highly competitive terms
In addition, do not forget to use italics, heading tags, bold font, and other emphasis tags to highlight your keyword phrases. However, do not overdo it.
- Optimize onsite elements throughout your website
While title or headline tags are still significant for search engine optimization purposes, Meta description has lost influence in the search engine-ranking algorithm.
However, it provides a perfect place to create compelling copy that entices clicks from the search results page.
You should include Meta descriptions on every page of your site and they should be relevant. Too long or too short meta descriptions can harm your SEO efforts, so it is advisable to carry out an audit of your website to ensure you are using the right number of characters.
- Earn links instead of buying them
Since the quality and quantity of inbound links has a significant effect on your site ranking, the enticement to purchase links on other websites is strong. However, link buying or selling is against Google’s guidelines.
Additionally, all search engines are good at identifying suspicious or unnatural links. Therefore, if you sell or buy links, your site’s overall search-engine ranking would fall significantly. Instead of spending your money on buying links that cannot help, spend it on creating informative and engaging content that will attract or earn inbound links on their own merit.
- Have a link-worthy site
Concentrate on creating valuable links within your web content. Instead of having “go here, click here or visit here” links, try as much as possible to write the name of the destination. “Go here or click here” statements lack search engine value, whereas “visit w3school for more information” contain a keyword phrase and can improve your website search engine rankings as well as improve the ranking of the web page you are linking to.
Search engines uses the words you use in your links to aid them find out or identify the contents of your web page. The best way to emphasize your keywords is to put links in your pages. You can link one page to another.
- Update your website content regularly
Keeping your site content up-to-date is essential to keeping visitors who are interested in your brand on your website, and establishing yourself as a market leader in your field. There are millions of web pages on the internet that have been abandoned. When you update your site regularly, you are telling your visitors that there are real people behind the site and it is right to transact business with them. In addition, a search engine doesn’t just use keywords to decide which website to rank highly, it also pays attention to which site has fresh and relevant content.
- Make use of ALT tags
You should describe your video and images using alternative text descriptions commonly abbreviated as alt tags. They help search engines locate your page, especially when using text-only browsers.
Giving your images and media files alt attributes not only makes them search friendly, but also makes your site more accessible to those who are impaired visually. It also gives you a chance to place your keyword phrases where search engines can see them.
- Name your web pages
All pages on your website should have descriptive headlines with the <title> attribute. Search engines often show search results as a link using your web page title. A link that is untitled is undesirable, and visitors may not click on it. Also make sure to use the web page’s keywords in the title.
- Social networking
Social networking websites can be a good way to market a site. They have become great platforms for branding. Not only can they bring inbound links to your site, but also offer great opportunities for managing your reputation since you can read and respond instantly to what is being said about your products or services. The most popular social networks include Facebook, Twitter, Instagram, and LinkedIn.
- Use sitemaps
Search engines normally use XML sitemap protocol. Therefore, it is important that your site contain an XML sitemap. After you have built your website, submit it to Google Webmaster Tools so that all of its content is crawled. In addition, each and every time it is updated, make sure it is re-submitted to the Google Webmaster Tools.
- Create a responsive website
A responsive website offers optimal experience to users through ease of reading and navigating across a wide range of devices. The most recommended mobile configuration is responsive web design (RWD).This is because such sites have only a single URL, regardless of the device, which makes it efficient for search engines to crawl and index the content.
Many people are using search engines to look for various goods and services. Whatever your business, and whether you are selling locally or international, if you want it to be successful, SEO must be part of your marketing strategy.
But, as SEO experts, we know that getting your website’s SEO right can be daunting. This is where we can help. We have helped thousands of customers dominate the top search engine results pages.
Contact us today for more information!