Google Panda – What Users Need To Know
For many internet users, searching for a particular topic along Google does not always provide the best result. The reason for this is that spam sites are often included in the search result which makes the search under-optimized. To address this problem, Google has come up with “Panda” to help internet users obtain quality search results.
Panda was an update to Google’s search ranking algorithm that was released in February 2011. It was developed to lower the ranks of poor quality sites which are also known as thin or spam sites. While Google lowers the ranks of these spam sites, they increase the rankings of higher quality websites and place them among the top search results. This makes searching more effective and less time consuming for internet users.
While Google Panda was developed to combat the increasing problem of spamming, it had also affected thousands of innocent websites after it was first released. Many websites with original content lost their organic ranking as a result. However, with all the Google updates, industry experts say that it is more important to optimize the search results with Panda’s search algorithm rather than to further aggravate the problem of spamming.
So how can one determine if a website has poor content? For Google’s standards, these are websites that include too much advertising on a single page, redundant content, analytical information and page load speed. Any one of these that Google finds below standard will make the website drop in ranking. Subsequently, Google will increase the page ranks of websites that comply with their standards.
As a web developer, if you feel that you have been negatively affected by the Panda update, the first thing you want to do is to look at the content of each of your web pages. Lessen the advertising content of your website as this is a major factor in determining whether your site is spam or not. Remove scraped contents and replace them with original content and information as much as possible. Another important thing to do is to watch for redundancy of information that may exist in your webpage. If you find any repetition, revise the pages immediately. These are the basic things you want to do as you work around Google’s Panda update.
For SEO application techniques, the Panda update has made developers redesign their SEO strategy. Experts even say that the job of an SEO has been upgraded to a Web Strategist because of the updates made were extensive. Everything that you do for SEO can impact the overall ranking of your website. While you may think that your site may have better content and backlinks than others, this may not necessarily be regarded as a high quality site. So to have your website work well with most of Google’s updates here are some of the things that you should consider for your SEO application:
1. Design and User Experience. Google often looks at the first impact of your website which includes the design, format, content layout and functionality of your webpage. So it is important to have a good first impression for your website. Page functionality should also be optimized. Visitors should be able to navigate your site easily, know exactly where they are, able to work on multiple browsers and so forth.
2. Content Quality. It is not enough to have good and unique quality content. Content authors must be able to generate an impact so that readers will be compelled to share it with others as they absorb your content. Update your content on regular basis. This is important as visitors often look for new information when they surf the internet. Static websites usually don’t create much of an impact as dynamic webpages do.
3. Usage Metrics. Measureable metrics such as Time on Site, Bounce Rate, Browse Rate, Click Through Rate and so forth should be analyzed. By being able to determine what your strong and weak points are, adjustments can be made for your website to rank better.
Panda is just one of the many updates Google has introduced to it’s search algorithm. While many website developers struggle to keep their page ranking high, it is important to keep abreast with the latest Google updates if you want your website to stay on top.