Effects of a Poorly Indexed Website and Ways to Fix the Problem
Are you experiencing poor rankings in Google? It may be that your website is not indexed properly. This means that Google’s crawlers are not able to access your web pages and index the content on the pages correctly.
You can easily check to confirm this by logging onto Google Webmaster Tools and clicking on the Google index tab. You will find the total number of pages that Google has indexed on your website. If this number drops, you will experience less traffic to these pages and your website as a whole.
Fixing the issues
If you have found that Google’s crawlers are not finding/indexing some of your web pages, you need to fix the problems as soon as possible. You will have to identify the specific problems before you can apply a remedy. The following are some of the most common indexing issues and how you can fix them.
Problem #1: crawler errors
Check on the dashboard of Google Webmaster Tools for crawler error messages. The most common message found when there are indexing issues is the 404 HTTP Status Code warning. This is an indication Google’s crawlers cannot find a specific URL.
Other errors you may come across include:
• Poorly scripted Robots.txt files – These can disallow crawlers from crawling a page
Solution: Check to ensure that the text file does not include a line like ‘User-agent:*Disallow:/’
• Source code meta tags
Solution: Check Meta tags for source code such as
• Old sitemap submitted to Google.
Some pages may not be indexed if Google is repeatedly receiving your old sitemap. It may be that your sitemap is not properly updating.
Solution: Run a fresh sitemap then have it re-submitted.
• There may be connectivity issues that may cause Google spiders unable to reach your servers.
Solution: Check with your host to find out if there is a problem with the server.
• Issues inherited from an old domain. You may be using a domain that belonged to a website that had been penalized by Google.
Solution: You should contact Google and request for reconsideration of your domain.
Be sure to check your domain’s history if your purchasing an old domain name. Various online tools can help you do this including the Wayback Machine from Internet Archive.
Problem #2: structural or syntax errors
Google is not strict when it comes to HTML markup mistakes that you may have made on your website. However, these errors can cause you problems when it comes to indexing. Some syntax errors can prevent indexing all together. Check on your website’s HTML for error reports. Some of the online tools that you can use to do this include W3C’s HTML Validator.
It is important to ensure that your website’s structure is as logical as possible. Ensure that there is at least one link through which users can reach any single page on the website. Various tools can help you look at your website as search engine crawlers would. This will help you see those parts of your pages crawlers are missing.
Problem #3 No inbound links
If your website is to be indexed, it should have at least one functioning inbound link from another website that has already been indexed by Google or other search engines. Many new websites fail because of this.
The easiest way to create these inbound links is to have a social profile that is linked to your website URL e.g. Facebook, Twitter or YouTube.
You can make it all easy for yourself by asking a professional SEO services Holyoke, MA expert to handle your indexing troubles. With a trustworthy and professional SEO company helping you, you can concentrate on other business tasks. Talk to us today for more information!