Don’t Fall for These 6 Top SEO Myths
Search engine optimization (SEO) is not as easy as many people like to believe. Many business owners seeking SEO services assume that SEO is the magic pill. They believe that once SEO strategies are used on their websites, they will receive instant results.
There is no such thing as a magic pill (not even for weight loss). There are many things about SEO that need to be understood by novices to SEO in order to ensure a successful campaign.
SEO Myths Busted
1. SEO goals should be the main focus
When a business implements a SEO strategy, there is a great temptation to forget the primary business goals and focus on the goals of the SEO campaign. However, it doesn’t serve a company well to concentrate on the SEO goals and forget about their primary business goals.
For example, businesses will focus on getting top ranking on search results pages. However, this doesn’t help much if the website receives a lot of visitors who don’t purchase anything on the website. The business would be better off focusing on ensuring that visitors to the website are provided with relevant information and a have a great experience to encourage them to make a purchase.
2. SEO gives immediate results
This is one of the greatest misconceptions in the world of SEO and online marketing. There are no quick fixes when it comes to SEO or any other online marketing strategy for that matter. SEO is a long term marketing strategy. The results of a SEO campaign will be seen several months after it has started. This is not to say that you can’t get quick results depending on your niche, keywords, competition, etc. but it is good to give a campaign time for best results.. A SEO campaign builds momentum as it grows.
3. Isolated SEO
SEO is not a marketing strategy that should be isolated from the rest of the business. It should be developed in-line with other business strategies. The SEO strategy should support the business goals. It is therefore important for a business to make known its goals and objectives when developing a SEO strategy.
A business should therefore only hire SEO agencies that truly understand their primary business goals.
4. Communication with the SEO team is not important
A breakdown in communication is one of the most common reasons for the failure of even the most effective SEO strategies. The team working on the SEO campaign for a business should be in communication with other functions of the business. This ensures that the SEO strategy is in line with the business’ goals, objectives and overall strategies. For example, the SEO team must truly understand what the brand is about and any new products being introduced in order to determine the most effective keywords for the online marketing campaign.
5. Believe advice from every guru
Not everyone who presents themselves as a SEO guru is in fact a SEO expert. There are too many people advertising themselves as gurus and providing advice on the Internet. Following advice blindly can lead you to much bigger trouble than you already have. Be sure to compare information with different sources. You should also consider the information and judge it for how sensible it sounds.
6. Taking time to respond
In the online world, it is important to respond as fast as possible and make the necessary changes when they are called for. Not providing appropriate content on time or failing to make changes on your website that are important at the moment can cost you your rankings and slow down the progress of your SEO campaign. It is therefore important to ensure quick responses when they are required especially as a result of algorithm changes.