Do you Make These Simple Mistakes When Buying SEO Services?
Getting listed on the first page of search results is vital for a small business looking to expand its customer base online. Most consumers don’t go beyond the first page of search results presented to them after performing a search. You therefore increase your chances of attracting customers by ensuring that you are listed on the first page of search result pages.
It is a good idea to turn to an SEO professional to achieve this. SEO strategies can sometimes be complex and require some technical knowledge. It is therefore best to have a professional SEO company assisting you while you focus on the primary tasks of your business.
Like any other industry however, it is not easy to identify a reliable SEO firm. This is because the competition is growing in internet marketing and more firms are being established some of which do not have the necessary skills or experience to provide clients with the type of success they are looking for.
Many small business owners are therefore prone to making mistakes while buying SEO services that cost them a lot of money later. Are you one of these?
Common mistakes made when buying SEO services
1. Choosing a company with a single focus
This is one of the most common mistakes made by small businesses. They figure that they need SEO services currently. They therefore hire a firm that specializes in SEO. They later find that there are many aspects of SEO that are intertwined with other internet marketing strategies. They then have to hire another firm to offer them these services.
It is important to choose a company that offers comprehensive services. This ensures that you get an all-rounded internet marketing strategy. It also saves time, money and energy as you get all your services from the same provider.
2. Focusing on ranking
Many people mistakenly believe that to be successful at SEO you must get the Number 1 ranking on search results pages. Some SEO companies take advantage of this and make guarantees to clients that they can provide services to get them the number one ranking quickly.
This of course cannot be guaranteed. A company that makes this guarantee may not fulfill their promise or worse still may end up using black hat techniques to fulfill it.
It is important for you to note that there is more to SEO than number one ranking. You may have higher ranking but not get the right kind of traffic to your website. The goal of SEO should be to increase the right kind of traffic to your website and therefore increase your conversion rate. Ensure that you choose a company that understands this.
3. Going for the cheapest services available
As a small business, you will be looking for every possible way to cut down on your expenses. This may mean that you’ll jump at the opportunity of hiring the cheapest SEO Company you come across. This may be the most expensive mistake you’ll ever make when it comes to internet marketing.
Many of the companies offering cheap SEO services will have to make some compromises in order to cut down their expenses. This may mean getting substandard services or having black hat techniques used to get you results. You’ll suffer poor conversion rates, penalties from search engines or a complete ban as a result.
Aim to get affordable services instead. Money should not be the determining factor but the quality of work that the company can provide. You can thereafter compare the costs of services and settle on the company that fits your budget.
Remember that SEO is an investment in your company. It will help your company grow.