Buying Ethical Search Engine Optimization
If you own a small business, you will be careful with how you spend your money. With a limited budget you don’t have a lot of room for trial and error. It is therefore best to get things right the first time. You can’t afford to hire an SEO company whose work will result in hefty penalties or the need for correction.
You need to ensure that you hire an ethical SEO firm. This ensures that the work done will yield results as promised. You get the job done right the first time and therefore don’t have to suffer the expenses of correcting the mistakes made.
Before you can start looking for ethical SEO services, you need to know what they look like. The following are the most common qualities of ethical SEO firms:
1. They are realistic and truthful
SEO has quickly become a lucrative business. Many people with or without the expertise are rushing in to take advantage of the large market. Many will do anything to get customers including lying. One of the most common lies is the promise of top ranking on search engine results pages within a short time. No company can honestly guarantee this. There are many factors that determine the ranking of websites on search results pages. Many of these are beyond the control of the SEO firm-so no one should tell you they will make your website rank on page 1 within 7 days for instance.
An ethical company will be straightforward with you and give you realistic answers to your queries. They will have the necessary skills to increase your online visibility within a given period of time.
2. Have a good portfolio
One of the best ways to judge the work of an SEO consultant is by having a look at some of their past work. An ethical company should be able to provide you with a portfolio showing their experience and reflecting their good reputation in the industry. Be sure to take note of their success as well as their clients’ reviews.
3. Make use of ethical ‘white hat’ SEO strategies
Beware of companies that use black hat techniques to achieve higher ranking. These techniques not only go against the guidelines provided by popular search engines but also will result in long-term damage to your SEO campaign.
Many of the black hat techniques applied yield quick results. However, the magic is short lived. When search engines such as Google identify your website for using black hat techniques, it will be penalized and you will lose your rankings on search results pages. Getting back into the good books of Google and other search engines will be very difficult.
It is therefore important to ask the company what techniques they use to improve website rankings and visibility on search engines.
4. Friendly customer service
Many SEO companies are only available through phone calls, emails or online chats. It is therefore important to ensure that the company you are interested in has friendly customer service staff. An ethical SEO company should listen to their customers whether they are complaining, seeking information or complimenting the company for their services.
There is nothing more important when it comes to SEO than results. An ethical company should be able to offer you more than just words. They should deliver good results. Good results will mean that you get a good return on your investment (ROI).
6. Provide regular reports
It is important to hire a company that is accountable. Ethical SEO firms provide their clients with regular reports on their progress with the SEO campaign. Clients are therefore able to keep track of what is being done and whether the SEO Company is truly able to increase visibility and establish a strong online presence for your company.
If you’re searching for a reliable SEO company, contact us today. We only use white hat techniques and are keen to deliver on our promises.