Believing these 5 Myths About SEO Keeps Your Business From Growing
There are various common myths about search engine optimization (SEO) that are going around. Even with all the information available on how search engines work and other ‘revealed’ secrets of online marketing, many people continue to believe these myths and cripple the growth of their businesses online. Here are the five most common SEO myths that will prevent you from growing.
Myth 1: Higher ranking means more business for you
Everyone today seems to be fighting for the top spot on search engine rankings. However, getting to the top is only half the battle. What happens after you finally achieve high ranking?
Many business owners believe that high ranking will automatically result in more business. Although there is a direct correlation with higher ranking and increased traffic to a website, it does not always result in increased business.
There is more to SEO than achieving higher ranking on SERPs. SEO is also about improving your website so that you engage your visitors and draw them to take desirable actions such as making a purchase or placing an order or referring the website to others who may be interested.
Myth 2: Paying for an AdWords campaign will help improve your ranking and organic search results
AdWords is a great way to get your brand out there. It is a Google product that helps brands place advertisements on search results pages that have been generated for queries around specific keywords.
Many people mistakenly assume that because AdWords is a Google product, paying for a campaign on AdWords is likely to increase their rankings on search results pages. There is however no correlation between organic search results rankings and AdWords campaigns. Search engines don’t work that way. Just because you have paid for advertising on AdWords doesn’t mean that Google will give you special consideration and rank you much better than other companies that haven’t.
Myth 3: Multiple placement of a single keyword will get you better ranking
If you aren’t aware, search engines are mostly concerned about the experience of users when they come to your site. Therefore using a keyword too much (keyword stuffing) or in places that it doesn’t fit in naturally (forced) is something search engines dislike greatly. Search engines find this suspicious just like visitors to your website would. Search engines will think that you don’t care about your users because you are only concerned about grabbing the search engine crawlers’ attention.
The best way to optimize your website is by placing yourself in the shoes of the search engine user. Create a website that is responsive to the user and that contains content that is natural, valuable and grammatically correct. The content should also be interesting to the user and be able to convince them to use your services or products.
Myth 4: Long posts will guarantee good rankings
Although word count is important for SEO it is not everything. Concentrating on having long articles only on your website will not get your business the results you want. You need to ensure that user experience is enhanced. The content should therefore be interesting to them. They should find the content useful to them by helping them solve their problems. This will make them want to share the content with people in their networks leading to natural backlinks.
Myth 5: SEO is strictly for getting better rankings on search engines
SEO has evolved over the years. It is no longer only about getting better rankings on search engines. SEO today is also about improving the user experience. Website owners need to learn that they must first optimize their website to enhance user experience before they optimize the website for search engines. Search engines like Google are able to monitor how useful a website is to users by for instance looking at how long new visitors stay on a given page.