Bad SEO Can Bankrupt You

Search engine algorithms are constantly being updated. Many times, these updates result in people being penalized for using techniques that may have once been considered tried and true but are now considered harmful. This can be very frustrating as it means that you need to keep up to date with any changes being made as well as techniques that you ought to avoid.

Bad SEO can bankrupt you

Many times people ascribe to the old adage, that the end justifies the means. This is especially common for those who want to justify the use of black hat techniques for SEO. They however don’t realize that using black hat techniques can actually hurt your business and ultimately finances.
In extreme cases especially where you depend solely on organic traffic a penalty can mean bankruptcy and closing shop.

This is especially true for those building a business whether it is online or offline. Using these black hat techniques will help you for a while. However, after a short time, they will not give you the results that you want. In fact, your website will instead be penalized. That means that you will spend more money getting yourself back into the good books of search engines while you suffer losses because your website is no longer visible to potential customers.

Getting high rankings again after being penalized will take a long while. This will hurt your business in the long term.

SEO techniques you ought to avoid

1. Keyword stuffing

Keyword stuffing was actually a trend in the past. It was easy to get high ranking on search engines as long as you used the right keywords repetitively in the content of your website. It didn’t matter whether the content was of high or low quality.

Things have changed since then. Keyword stuffing is now considered a black hat technique that can attract penalties from search engines. Search engines today have set limits on repetitions of keywords in content-exceeding this limit will most likely lead to lost rankings in SERPs.

Search engines also consider whether keywords fit naturally into the content by for instance looking at a website’s bounce rate. It is therefore important to ensure that the content is relevant and the keywords fit into it naturally.

2. Using link farms

Using link farms was also a popular way of building links quickly and easily in order to boost rankings. Even today some small business owners use link farms because they are an inexpensive way to develop links.

This technique however, will lead to penalties from search engines. Search engines now consider these as spam links and are likely to blacklist your website.

It is much better for you to take the time to develop links naturally. Develop relationships with bloggers and influencers in your industry by providing high quality guest posts and content. You will not only expose your website to the large communities these websites enjoy but also establish yourself as an authority in your industry.

3. Using duplicate content

Many people either don’t have the time or talent to create high quality content. They therefore look for the easy way out and duplicate content that is already available online. This makes it difficult for search engines to determine the version that would be most relevant to the users. They therefore penalize the website with copied content. Instead of using duplicate or spun content use the services of a good writing service-both the search engines and your readers will thank you for it.

4. Cloaking

This is a black hat technique that involves deceiving users. You show them content that is completely different from what they expected from the link when they clicked on it in search results. Although this tactic is now not as popular some people still use it. Once the search engines catch up with you the penalty is severe.

Final word –
Optimizing your websites the wrong way can have long-term, adverse and very costly effects to not only your website but your business as a whole.

Avoid short cuts in your SEO campaigns and only work with experienced ethical SEO professionals to help you get the most from your organic marketing efforts.

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