7 Facts Everyone Should Know About SEO

Everyone who has a website and seeks to make it more visible online knows or has at least heard about search engine optimization. It is probably one of the most effective ways of ensuring that you get visitors on your website that are already interested in what you have to offer. The truth is that you need SEO if you have a website online. It is therefore imperative that you understand certain key facts about SEO.

There are people who spend all their time learning more about SEO and how to make it more effective. Their careers hinge on ensuring that they are able to apply the secrets of successful SEO to maximize on their online marketing strategies.

You probably have many other more important things to think about. You will be glad to know that you don’t need to carry out extensive research and go through the rigors of understanding baffling SEO terms. You simply need to learn the most important principles of SEO.

The truth:

1. Effective SEO is 75% off-page and 25% on-page

When you are planning your SEO strategy, you will have various techniques and tactics at your disposal. Many people concentrate on optimizing their websites. However, the truth is that an effective SEO strategy will spend more time and effort on off-page optimization. This means implementing two key elements of SEO i.e.:
• Attracting in bound links (off-page)
• Making your content relevant (on-page)

Although it is important to ensure that you optimize your website’s content with the right keywords, this strategy will only take you so far. It is important to create content that others will want to link to. Search engines will translate the links to your content as votes of confidence in your website. They will view your content as being valuable to other people and therefore give you higher ranking.

2. Search engines are the best source for traffic

There are various online marketing tools available today including paid advertising. Using a combination of online marketing techniques is important to maximize the potential of your website. However, the fact remains that SEO is the most effective way to draw targeted traffic to your website.
Statistics show that most internet users use search engines to find information about products, services and brands. If you are not optimizing your website you are missing out on about 80% of the market.

3. Titles are the most important element on any web page after content

First impressions count and you only have a few seconds to make a good first impression with online users. It is therefore important to have an effective page title as well as sub headings. The title page should be targeted and should also include keywords.

4. Short and persuasive meta descriptions increase click through rates

A Meta description is that brief description that provides internet users with an overview of the type of content that they will find on your website once they click through. The Meta description appears below your website’s link on search engine results pages. Although the Meta description may not influence your ranking a lot it influences your click through rate as it is vital for convincing users to click on your links.

5. The top 5 results on search engine results pages get 75% of the users

Most users don’t get past the first page on search engine results pages. In fact, many will go to any of the first five results. It is therefore crucial to get top rankings in your targeted keywords.

6. Using black hat techniques will only hurt your SEO

It is possible to ruin your SEO efforts by using black hat techniques such as using duplicate content or purchasing traffic. Stick to the beaten path and you’ll get the results you are looking for.

7. Social networking is key for SEO

Links shared on social networking websites are important in SEO. You should therefore ensure that you provide readers with fresh and relevant content that they will want to link to. You should also keep your social profiles up to date.

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