7 Creative Ways to Improve Your SEO
SEO is one of the most vital things to focus on if you have a website. Without SEO, your website will not get the visibility it needs to make any real impact. Search engine optimization is a process through which you can improve your website’s ranking on search engine results pages.
Taking the time to enhance the performance of your website on search engine rankings can increase the number of visitors to your website and thus increase the number of customers you get.
Ensuring that you have an effective SEO strategy is not easy. Search engines often make changes to their algorithms therefore calling for changes in SEO tactics and strategies. SEO is therefore a dynamic process that needs to be revisited often to ensure long term results.
The following are some simple creative ways to improve your SEO.
1. Linking 404 error pages internally
If you have had your website for some time, you’ve probably changed URLs for several pages often as you changed the design of your website and made other changes. Large websites often have several errors.
You can take advantage of these pages to help improve your rankings on search results pages. Remember that the more pages indexed the higher your ranking. You should therefore link your error pages to several other internal pages. This increases the number of pages that get indexed. It is effective in getting more search traffic.
2. Moving infographics
Infographics have been hailed as a highly effective form for content marketing. However, they are simply not doing as well as they used to. This is because they are quickly becoming a thing of the past due to abuse by some people. This doesn’t mean that they still can’t be effective. It is important to be creative with your infographics though to get the type of results you need.
Having moving infographics will attract a greater readership and improve your chances of getting backlinks.
3. Relevant titles
The titles you use for your web pages play a vital role in your SEO. Ensure that the titles say a lot about what the content of the page is all about. The titles should be clear and contain relevant keywords. The titles should also be catchy to encourage users to click on them.
4. Shift focus to click-throughs
Many of us focus on the ranking of our websites on search engine results pages. However, just because your page appears on search results pages doesn’t mean that there are people visiting your website. You should therefore focus on your click-through rates.
Analyze your rankings for different keywords and then find out how each keyword/page is performing. You can then make improvements by optimizing your website for click-throughs as opposed to simply getting higher rankings.
5. Reap the benefits of borrowed content
You don’t always have to come up with great content to reap the benefits of the content. You can reap the benefits of great content by linking back to the original source of the content. You can also borrow content from other websites and link back to the original source of the content.
Ensure that the content is not text based. You will otherwise receive a penalty for duplicate content. You can borrow content such as videos, infographics and images.
6. Use lengthy articles
Google is now focusing more on quality and depth of content. Search engines recognize longer articles as authorities in the subject matter. The length of your content will therefore affect your ranking. Instead of publishing various pages, focus on fewer, longer and higher quality content pieces.
7. Adopt a responsive design
The ability of your website to render on mobile devices will affect your rankings. Google is seeking to create a seamless world. You should therefore adopt a responsive design for your website that makes your website mobile-user friendly.