6 Very Simple Tips to Save on SEO
The internet marketing world can be difficult to navigate for small and medium sized businesses especially new ones. You want to save as much money as possible but don’t have the manpower or skill to carry out your own organic search engine optimization.
How can you ensure that you get the best out of your SEO without compromising on quality? These tips will help:
1. Learn a little about SEO
You don’t have to learn everything there is about SEO. You just need to know enough to be able to understand what it is you need to ensure that you have an effective organic search engine marketing strategy for your company.
Knowing what services you need done by a professional and which you can do by yourself (e.g. updating your social media profile) is important. Having some understanding of how SEO works also makes you a better SEO services buyer. You will know what to expect and within what timelines.
2. Use free tools for keyword research
As a business owner marketing your business online it is important to master the art of keyword research. Keywords are vital for organic SEO. They are the heart and soul of getting good results on search engine results pages.
As a business owner, you are in the best position to understand your industry’s jargon. You also know what your customers are looking for. You are therefore in the best position to identify the best keywords to use for your website. With some basic understanding of keyword research you will also be able to work better with your SEO service provider-you can discuss which keywords are best to target and why.
There are many free online keyword research tools such as Google Keyword Planner. These tools will help you identify the most suitable keywords to use for your website and therefore get better results from your SEO.
3. Use social media
Social media is one of the most powerful tools available for organic search engine optimization today. Many consumers today spend a lot of time on social networking websites. This is therefore the best place to engage with them.
Incorporate social media networking into your online marketing strategy. Creating a profile on many of these platforms is free. You can grow your network by inviting friends and family and encouraging them to do the same. Be sure to keep your profile updated regularly so as to capture and keep the interest of your followers.
A good social media marketing strategy will positively impact your SEO campaigns. Your SEO service provider will also guide you on how to get the most from your marketing efforts on social media.
For large social media campaigns you can hire a dedicated social media marketing expert to manage them on your behalf.
4. Take advantage of discounts and deals
The Internet marketing industry is very competitive. SEO companies have to do what they can to stay ahead of the competition. This often involves providing customers with deals and discounts. Be on the lookout for these great offers. You may save a lot of money hiring a professional company that will offer you high quality services at discounted rates. However, make sure you will have to carry out a background check on the company to ensure that it will give you the quality services you are looking for.
5. Avoid black hat SEO
One of the most important things you can do to save on SEO is to avoid black hat SEO. Stick to companies that engage in ethical SEO practices only.
It is often tempting to use black hat practices as they promise almost immediate results. However, when you are discovered, you will face harsh penalties.
6. Use a company that offers scaled services
Companies that offer a one fits all solution make it difficult for you to only use those services that are necessary for your SEO strategy. You should therefore search for a company that will allow you to only choose the services/packages that suit you depending on your budget and marketing goals.