6 SEO Mistakes That Can Cost You $1m over the Next 10 Years
$1 million may sound like an exaggeration but it’s not. You could lose much more than that if you are not careful with your SEO strategy. The Internet is becoming one of the most important sources for information as well as the most important means for communication. It is therefore important for businesses to ensure that they have established themselves on the World Wide Web.
Why it’s so important:
The major search engines keep evolving in an effort to help improve user experience. Their primary mission therefore is providing internet users with the best quality possible. Search engines are striving to provide users with the most relevant search results possible. They therefore do not shy away from penalizing websites that don’t support this mission.
Common mistakes that brake down SEO strategies
1. Using duplicate or poor quality content
The quality of content was not very important in the past. It was enough to have the right keywords and a few lines to capture your audience. However, recent changes to search engines algorithms, especially Google’s, are going to change this. Google introduced the Google Panda Update. This update ensures that the search engine identifies high quality content.
Websites are no longer being ranked only by virtue of having content that includes keywords. They are being ranked for quality and originality. Websites that have copied content are being penalized. Websites with original content, in-depth reports, research and analysis are being ranked higher for the information they provider users.
2. Using the wrong keywords
Just because a keyword or keyword phrase is popular doesn’t mean that it is the right one for you. Many people make the mistake of using the wrong keywords or keyword phrases just because they are popular or because they sounded good to them.
Search engines today are on a mission to ensure that users are provided with relevant content when they make a search query. If you choose keywords that are not relevant to your industry, or if your content doesn’t support the keyword, you are likely to lose your rankings in SERPs.
It is therefore important to carry out research and use keywords that are relevant to your industry. There are various online tools that you can use for this.
3. Stuffing content with keywords
‘Keywords stuffing’ is a term used to describe the action of over optimizing content. The person repeats the keyword too many times in the content.
Although keywords are important in SEO, using them too much in content can result in poor rankings. You can even be penalized for keyword stuffing.
It is therefore important to learn how to include keywords naturally into your content and avoid overusing them. There are various tools such as SEOPressor Plugin for WordPress based sites that can help you with this.
4. Not making use of crosslinks
Internal links are important for SEO ranking. It is important to link relevant information and web pages on your site to each other. This will help to reduce your website’s bounce rates. It will also show search engines that you have a lot of information to offer readers.
5. Applying the same title to multiple pages
Using the same title on various pages will not help to increase your rankings. Search engines today are all about relevance. Using a title tag on a page that is not related to it will only hurt your rankings.
You should search instead of title tags that are original and relevant to the content of the different pages. If the content on different pages is related, use internal links instead.
6. Purchasing backlinks
This is one of the biggest mistakes you can make. Having many links to your website is important for search engine rankings. However, paid links will only hurt your rankings. Search engines are on a mission to remove Link Farms from the equation. They seek to level the playing field. Buying links is considered cheating.