5 Tips for International SEO
Promoting your business to an international audience requires some level of special attention. There are various things you have to take into consideration such as a difference in location and culture. You can’t depend on the SEO tactics that you have used for optimizing your business so far.
Optimizing for an international audience has gotten even more complicated with the introduction of local SEO strategies and changes to algorithms of many popular search engines. It is becoming even more important to appeal to specific local audiences rather than to have a website that is simply international.
All is not lost however. The following are some simple tips you should implement for better results with your international SEO campaigns:
1. Get effective keywords
Keywords are central to the success of any SEO strategy. Optimizing for the right keywords will give you a lot of exposure to the right audience. However, many businesses forget that there are many cultural differences when optimizing for international audiences.
Keywords will differ from country to country. The words a person in the US will use to search for a specific car such as a SUV will be different from those that a person in Europe will use. It is therefore important to search for the right keywords when targeting audience in specific parts of the world. You should use Google Keyword Planner or any other such tool to find the right keywords and apply them appropriately during your SEO campaigns.
2. Use human translation for your website
It is vital that an international website is translated into different languages so as to be easily accessible to people in the countries that you are targeting. However, many people make the mistake of using electronic translators to translate the copy on the website.
This strategy will do a lot of harm to your website. Machines though efficient and fast in translating websites, will not translate the copy to adequately convey the meaning of the message. Only a human translator can understand the context of the message and translate it well.
It is therefore important to ensure that the translation of your website’s content is done by a human translator. They should be a native speaker or be bilingual so as to give the website the appearance of being from the country you are targeting.
3. Use a local domain
It is vital to use a local domain in order to get higher ranking in local searches. You need to get a country code top level domain (ccTLD). This allows you to set the geo location for the website. Search engines understand this and will give your website better rankings in local searches.
4. Use local hosting
Search engines today place a lot of importance on obtaining results for users that are proximal to the location of the users. It is therefore more important today to have a local host location for your website in order to be ranked higher in local searches. An international website targeting the UK for example, should therefore strive not only to have a local TLD but also to be hosted in the UK.
5. Localize your content
Remember that you are striving to appeal to an international audience. Different issues affect different countries. Therefore different content will appeal to different audiences in different countries. It is therefore wise to provide content in the context of the culture or country that you are targeting.
Avoid duplicating content for the global audience. This will not appeal to all audiences. Take time to ensure that you develop or hire someone to develop custom engaging content for your brand to cater for the different audiences.