Make Your Website Get the Attention it deserves with SEO –Case Study

When you launched your company’s website, you probably thought that the launch marked the end of all the work. Wrong. This was just the beginning.

Having a website is not enough. You need to get people to visit the website and better yet take the right action i.e. buy, make inquiries, share information, etc. You therefore have to start using different internet marketing techniques to attract your target audience.

Spoilt for choice

Internet marketing has changed a lot over the years. There have been many developments in the digital marketing world over the past few years.

However, even with all the latest internet marketing strategies, organic search engine marketing still remains one of the most effective ways of driving traffic to a website. The effects of SEO are not only impressive but are also long lasting since SEO is an ongoing internet marketing strategy.

Using ethical SEO to draw traffic

SEO is a long term internet marketing strategy. Well, the results you get with SEO depend on your industry, target keywords, nature of your website among others. For less competitive keywords you can see results within a shorter time. However, for more competitive industries it will take a few months to start seeing an increase in the number of visitors to your website.

With a consistent ethical SEO campaign you are assured of an increased number of targeted visitors to your website. Just like paying for an advert on Yellow Pages you need to invest in SEO for the long-term to get good and sustainable results.

The client

The company was a small business that was completely run online. The company faced a lot of competition from larger and more established businesses in the industry. They therefore understood that they would need something special to give them a footing in an already competitive industry.

The problem

When the company’s website was first launched, it was ranking well on Google. The company had chosen the best and most relevant keywords for their organic search engine optimization strategy. However, as the years went by, they begun to lose their ranking to other websites as Google gave top ranking to websites that had larger budgets and more content. These were mostly larger brands.

The solution

The company’s website did not have a lot of content. This is one thing that search engines like Google don’t like. This was also something that the competitors had in the bag. Their websites were packed with lots of information.
The solution was therefore to produce high quality content that would be interesting to visitors and also convince them to make purchases. Content was created for the company’s blog. The posts were optimized by including relevant keywords. The SEO consultants ensured that only long-tailed keywords were used in the content to enable Google to pick up the content faster.

The results

The company saw an increase of more than 190% in traffic to their website as a result of their new SEO strategy. This increase occurred in a space of less than 8 months. The website’s visitors increased from just over 900 to more than 2000 visitors.

The content did not only draw more visitors but also increased the number of inquiries that the website received from their target audience. The company therefore saw an increase in their profits as a result of investing in SEO.

Conclusion

Organic SEO is still one of the most effective ways of driving targeted traffic to your website. You can grow your profits through the use of simple SEO techniques like working with an SEO expert to produce quality and search engine friendly content for your blog regularly. Begin writing your own success story today.




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