5 Ways to Master Buying SEO Services
Finding the right SEO Company to assist you in setting up and implementing a successful SEO campaign can be challenging. As a small business owner you may neither have the time or expertise to identify a professional company. However, you don’t want to risk hiring an unprofessional firm.
Buying SEO services doesn’t have to be difficult. There are some things you can do to make it easy to find that reliable company that will help you succeed in your SEO campaigns.
Below are five tips to get you started:
1. Search within your network
We all have friends, family, colleagues or even business associates and partners. This is a great place to start. You can ask those you know to recommend an SEO company to you. You will probably find at least one person who has dealt with or knows of a company they can recommend.
Even if you don’t get a recommendation for a good SEO firm, you’ll probably get information about companies that you ought to avoid or advice on where to look. It is therefore still worth your while to ask.
2. Use Google
The easiest way to get SEO companies is by searching for them online. However, a simple search on Google will produce millions of results from all over the world. You need to narrow this down so you can identify the best company for you.
As a small business, your main target market is probably local. You will therefore want to appeal to the locals more than anyone else. You therefore need to hire a company that understands the local audience. You can therefore start narrowing down your search by location. Search for companies within your country, state or city/town.
3. Ask questions
One of the best ways to compare companies is by asking the same questions and comparing the responses you get. It is therefore important to come up with a list of questions to ask the companies you are interested in.
There are various websites that offer advice on this matter. Some questions you can ask prospective SEO service providers may include:
• How long have they been in business?
• Can they guarantee rankings?
• How do you determine if your strategy is successful?
• What techniques do you use to build back links
It is a good idea to know what kind of responses you expect for the questions so that you know how to recognize red flags. For example, if the company offers a guarantee for rankings within a few days, you should probably run in the opposite direction.
4. Online reviews
One of the best ways of identifying a great company is by checking online reviews. These reviews are written by customers as well as professionals in the field. You can learn a great deal about how the company operates and what to expect by reading reviews from past customers.
It is important to read as many reviews as possible about a company to get a good idea of what to expect. Some companies pay off reviewers to have positive ratings. You therefore need more than one review in order to get the true picture of the company you are dealing with.
5. Check their portfolio
You not only need to hire a company that can provide you with high quality work, but one that can do it to your liking. An SEO professional will have a certain style to their work. Taking a look at their portfolio will tell you if they are the type of company that will suit your preferences or not.
Ask them for client websites that they’ve optimized in the past to get a feel of what they do.