6 SEO Mistakes You Can Easily Avoid
As a small business owner, you may not be an SEO expert. You may also not have the time to learn how to optimize your websites effectively. You therefore will want to have an expert to help you. The good news is that there are many reliable and affordable SEO services available. The bad news is that many small business owners still don’t understand how to find and hire the right services for their business.
The following are common mistakes that small business owners often make when hiring an SEO company:
1. Trusting their web designer
Many web designers today will tell you that they can also optimize the website for you as they design/develop it. Many designers however are not true SEO experts. They simply read a few articles and apply some of what they learn to the website they designed for you. The problem with this is that the effects will be seen many months later when you realize your website is not doing well in search results pages. They also may have limited time to optimize your websites because they are primarily designers. Many won’t have the time to design other clients’ websites and engage in the time consuming task of optimizing a website.
Don’t be fooled. Hire an SEO professional who specializes in SEO and knows how to make sure your website ranks well in search results pages (SERPs).
2. Look for proven results
It is important to ask for evidence of their work. They should be able to show you a few clients whom they have helped to improve their visibility and rankings online. They should also be willing to provide you with the contacts of the website owners where possible.
3. Contact the company’s references
Many people see this as a burden that can be avoided. It is however a very essential task. You need to verify that the SEO firm is telling you the truth. You can only do this by getting information from their current or former clients. You should therefore contact them and ask them about the company’s effectiveness, timeliness, ethics and any other thing you can think of.
Find out all you can before you entrust your hard earned money to the company you are interested in hiring for SEO work.
4. Not focusing on Google
Not everyone uses Google. However, it is the most popular search engine in the world. Up to 67% of online users use Google to get the information they need. It is therefore the most important search engine available today.
You should therefore be more concerned about your rankings on Google than on any other search engine. The company you hire should also focus its SEO campaigns on Google.
5. Not insisting on a guarantee
It is important to invest only in an SEO company that gives you a money back guarantee. A reliable company will offer to refund a portion of your money if their SEO strategy does not help your website rank better in Google within a specific time.
6. Not requesting reports
One of the signs of a reliable company is their ability to provide you with regular reports preferably on a monthly basis. A reliable company will monitor the progress of their SEO efforts and report to you regularly. This is the only way you will be able to gauge the success of the campaign.
Contact us today to see what we’ve done for others in optimizing their websites and what we can do for your business.