10 Conversion Rate Optimization Tips
You may be getting a lot of traffic to your website but not getting as many leads as you’d like. This isn’t time to neglect your website throw in the towel. It’s just time to rethink your strategy. You need to get a little more focused on conversion optimization.
There is a lot of advice going around the Internet on how you can turn visitors into customers. A lot of the advice offered is common sense and now just about every website is doing it. So how can you gain the advantage over your competition?
The following are some unique CRO tips from conversion rate experts that you ought to apply on your website to help you gain the competitive edge you’re looking for.
1. Check out what the competition is up to
If you want to beat the competition you’ve got to understand what you’re up against. Check out what your competitors are doing. They have probably applied a CRO strategy to their websites and carried out tests to find out what works and what doesn’t. You can learn a lot from your competition by seeing what worked for them and what they are lacking in.
Seeing what the competition is doing will give you some ideas that you may want to explore on your own website. You can also spot weaknesses in their approach and capitalize on them on your website.
2. Try using multiple-step forms
You’ve probably read over and over that having short and sweet forms is the best way to go. This isn’t always true. You may increase conversion if you add multiple steps in the process instead of requiring the visitors to complete everything all at once.
Multiple-step forms are not as tedious to fill in. Test different multi-step forms on your website and find what works for your audience.
3. Using heat maps
You can use heat maps to find out what your visitors look at when they are viewing your web pages. Heat maps will show you what visitors spent time looking at. This will give you invaluable information on the effect of the layout of your webpage and help you to optimize it for maximum conversions.
4. Instill a sense of urgency
One of the greatest barriers to conversion is visitors deciding that they’ll wait to buy items later. You can get them to commit to buying items sooner by instilling a sense of urgency. Use time limits for offers e.g. free shipping for the item if purchased within 24 hours.
5. Use relevant keywords
CRO is much easier if you can get the right people to your website. It is therefore important to target the right keywords when optimizing your website. This will help to direct people already interested in what you have to offer to your website. Converting these people to customers will be much easier.
Security is a big issue with online consumers. You should therefore find different ways of building their trust. Ensure your visitors that their security is a top priority for you. For example, you can offer them guarantees such as ‘100% privacy and no spam’.
7. Use catchy headlines
Many content creators think of headlines as an afterthought but it plays a bigger role in conversion optimization than you think. Many conversion rate experts will tell you that visitors pay a lot of attention to headlines to decide whether they will take action or not.
8. Use relevant content
Use content that is relevant to your products or services. Personalize the content to make it informative and engaging for readers.
9. Appeal to emotions
Emotions drive our decisions. Use common triggers such as fear, trust, comfort, love and competition to trigger emotions and increase conversions e.g. make a visitor fear that they will lose out on a great deal by not buying right there and then.
10. Use testimonials
Consumer decisions are influenced by what other consumers have to say about your products or services. Include testimonials and reviews from previous customers to increase conversion rates.
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