Positronic SEO News Blog

Starting from the Bottom


How to get any business up and running from square one   In my 26 years in business, I’ve been approached many times by people who wanted to start a business, but other than being good at doing something, they don’t have a clue where to start, or what is required. In this article I’m going to […]

Mastering Lawyer SEO


This article is about how attorneys can get good rankings for the keywords they want, in the cities they target, without having to spend a million dollars, or have to do too much work themselves. Used to be that Lawyer advertising was pretty much all about the Yellow Pages. I know many lawyers who regularly spent five […]

Understanding the Universe of Social Media


I went looking the other day for some comprehensive information about the full range of Social Media options out there that could be useful to my business and my SEO clients, and found that there wasn’t really all that much that was very satisfactory with regards to the kind of information I was looking for. […]

Leveraging Social Media for Local SEO


The question of social media’s worth in promoting local businesses is one that never seems to go away. This is despite the fact that just about every brand and business is creating a presence on social media. It must be understood that businesses have moved towards social media because that is where most customers are […]

SEO and Security: Why It Matters


  A big thank you to Positronic Design for featuring this post on their blog. This company has a lot to offer internet entrepreneurs, and I’ve found the posts on their blog to be incredibly insightful with lots of unique content. This post in particular on long tail keyword page names was really interesting, and […]

Cleaning Up Your Website
for SEO Improvement


By David Caputo, Positronic Design, The SEO Company I was reviewing our company’s web site development portfolio, and I was struck by how many sites we developed long ago and are still going strong, but are out of date for today’s requirements, especially with regards to Organic Search Engine Optimization (SEO). Google has moved the […]

Importance of Click through Rate in any SEO Campaign


Advances in information technology over the past few years have resulted in changes in how we share information. We are moving away from the traditional brick and mortar business in favor of transacting online. The way we attract and interact with customers has also changed as a result. Customers today have a bigger voice thanks […]

10 Characteristics of a Good SEO Contract


    There’s nothing more intimidating than a contract for SEO services. It’s common practice to have one in place to protect both you and the agency. If you don’t know the first thing about legal jargon, simply look at the key characteristics of an SEO contract.   A study from Regalix shows that 54% of marketers believe adoption of SEO will explode. This is why contractual […]

15 Effective Link Building Techniques


  The Challenge Many questions are being raised within SEO circles as to whether link building is still effective. The reason for this is how Google defines ‘artificial’ or ‘unnatural’ links. The definition given by Google for these is: “Any links that are intended for the manipulation of the website’s ranking in Google’s search results.” Although, […]

9 SEO Mistakes that you should avoid


  Search Engine Optimization (SEO) is the key to making your presence known online. Even then, you must always strive to stick to the confines of good SEO ethic by understanding the basic principles. This is especially important when it comes to content marketing because failure to observe these principles can lead to penalties that […]




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