Conversion Rate Optimization (CRO)
An important part of what we do here at Positronic Design, The SEO Company, is making sure that once visitors get to our customers’ sites, they engage with them and either buy something or contact our customers for more information. This is called Conversion Rate Optimization, and combines graphic art, carefully sculpted content, and engaging psychology to achieve the desired results.
Being an SEO company, our main focus is usually on getting people to the site via effective use of carefully selected keywords and cleverly engineered search engine optimization. This doesn’t do much good though, if nobody “converts” (buys a product or requests information), so proper Conversion Rate Optimization is crucial for a high-performing web site.
Clients who use Pay Per Click (PPC) advertising can do things like split-testing for different landing pages, and we can help them design and implement these pages, and track their conversion rates through tools like Google Analytics.
Customers who rely primarily on organic search engine traffic for their visitors don’t have this luxury, so whatever landing pages are created to target given terms have to be very carefully constructed with conversion rate factors in mind. You only get one chance to make a good first impression, and your web site’s organic search landing page most of the time IS that one chance.
Take control of you site’s effective rate of performance today with our Conversion Rate Optimization services. Give us a call at 800.472.3765 for a complimentary Conversion Rate Optimization consultation today!